Featured Articles

Why Millennials are Avoiding Luxury Jewelry Purchases and How to Draw Them Back
New Unity Marketing Study Identifies How to Talk Jewelry with Millennials, and How Brands Like Hearts on Fire Succeed  Read more 

Interested in the 'Accessible Luxury' Market?  Then You Need to Meet HENRY
The new mass-affluent customer that is your key target customer
Lord & Taylor is claiming leadership in the 'accessible luxury' market, which means it is aiming for the HENRY customer segment 
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Pam's Blog...

How to Prospect for New Customers Now that the Internet Has Disrupted Traditional Marketing
The internet and its disruptive influence on traditional marketing means that well-researched consumer insights are no longer a luxury  
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Luxury's Got a Brand New Style: 
How to Make Sure Your Brand Is On Trend

Unity Marketing's new trend report about affluent's values and attitudes toward luxury explains how to position your brand around customer's new expectations for luxury  Read more 


Luxury Marketers:  Where Is the Best Opportunity for Growth in 2014?

New Unity Marketing study reveals how Michael Kors, Uniqlo, Black Box Wines, Top Shop and Havaianas have captured the attention of affluent customers with the best prospects for growth  Read more 

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