Featured Articles

How Hearts On Fire Found a Next Generation Way to Sell Jewelry
A new study probes why Millennials are avoiding fine jewelry purchases and how to get their attention  Read more 

Interested in the 'Accessible Luxury' Market?  Then You Need to Meet HENRY
The new mass-affluent customer that is your key target customer
Lord & Taylor is claiming leadership in the 'accessible luxury' market, which means it is aiming for the HENRY customer segment 
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What Marketers Need to Know about the Past Six Years in the Luxury Market to Prepare for the Next Six Years --

Affluents Have Settled into a New Season of Austerity

New Unity Marketing report reveals how the U.S. luxury market has settled into a new normal and provides research-based approach to help marketers find business prosperity in the face of affluent austerity
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Affluent Consumers Continue their Bumpy Ride to Financial Confidence
The LCI, Unity Marketing's measure of affluent consumer confidence, shows a gain of 9.3 points in 3Q2014

Digging deeper into the data, Unity Marketing finds a "Tale of Two Cities" and the sharp divide between where the HENRYs and Ultra-Affluents live and shop  Read more 

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