Featured Articles

How to Jump Start Your Marketing of Home Furnishings in Face of Customer Austerity?
By understanding your best customer prospects – the affluent consumer segment – and what kind of products, services and shopping experiences they want and need
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Interested in the 'Accessible Luxury' Market?  Then You Need to Meet HENRY
The new mass-affluent customer that is your key target customer
Lord & Taylor is claiming leadership in the 'accessible luxury' market, which means it is aiming for the HENRY customer segment 
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Luxury American-Style
The emerging luxury markets and their rapid growth, like China, may make the news, but the U.S. luxury market remains the world's largest.  It used to be that "if you can make it there, you can make it anywhere," in the USA, that is.  But not anymore. 

Luxury is culturally specific and what is luxury in London, Paris, Tokyo or Hong Kong is not necessarily luxury in the United States.  A new style of luxury is evolving in America.  To succeed marketers need to understand the mindset, shopping and purchase behavior of America's 25 million affluent households.  Read more  

 

Affluent Consumers Continue their Bumpy Ride to Financial Confidence
The LCI, Unity Marketing's measure of affluent consumer confidence, shows a gain of 9.3 points in 3Q2014

Digging deeper into the data, Unity Marketing finds a "Tale of Two Cities" and the sharp divide between where the HENRYs and Ultra-Affluents live and shop  Read more 




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