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New Top-Of-The-Line webinar will school luxury marketers and retailers about the new luxury consumer market AFTER the recession

How to Recognize and Sell to the New Post-Recession Affluent Consumer

Virtual Webinar available anytime, anywhere.

If one thing is certain about the prospect of a post-recession luxury market, it is this:  Once the recession ends, the luxury consumers aren't going to return to the way they were before.

Marketers cannot expect to serve the same customers in the same way that they did before the recession.  Instead, savvy marketers need a field guide to marketing and selling to the new luxury consumers -- who they are, where and how they shop, and how their attitudes about luxury have changed for good.

New Top-Of-The-Line Training Webinar scheduled November 12 @ 12:00 p.m. est

Unity Marketing recently concluded an in-depth attitudes and motivations study of the luxury consumer market, entitled Luxury Consumers' Attitudes and Motivations Report: An Attitudes and Motivations Study of the 'New Normal' Luxury Consumer Market after the Recession

The major research findings from this study will provide the subject matter for a new Top-Of-The-Line Training webinar presented by Pam Danziger, Unity Marketing's lead investigator, and Greg Winston, expert in high-performance sales training, and author of Opting for Opulence: 14 Proven Strategies to Master Selling in the Luxury Market

The webinar will be held November 12 @ 12:00 -1:00 p.m. est.  The cost for registration is $97 per person.

In the webinar Danziger and Winston will explain the mindset of today's luxury consumer and present key tactics to market and sell more effectively to the new luxury consumers.   This webinar is filled with facts and figures, but it doesn't stop with the data -- It pushes further to help marketers and sales professionals put the information and insights to use.  The goal is to translate research-based findings into information, strategies and tactics that marketing and sales executives can use to make critical business decisions and improve sales results.  Click this link to learn more about the webinar and to register to attend.

Marketing success starts with understanding consumers >>

>>  Unity Marketing delivers consumer insights you need to succeed 

Founded by Pam Danziger, an internationally recognized expert on consumer behavior, motivation and psychology, Unity Marketing provides a full range of consumer insights services to meet any budget:

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Get Preview of My New Book:
Shopping: Why We Love It and How Retailers Can Create the Ultimate Shopping Experience

Pam Danziger's latest book on shopping is available in bookstores nationwide, as well as through leading online bookstores.  If you'd like a preview, click this link to receive a FREE copy of the introductory chapter.

Here's a sample: "Making a retail concept work today is far less about the tangibles or objective aspects of the business-product, location, price-and all about the intangibles that color and flavor the shopper's experience in the store. Increasingly success at retail is less about what the retailer has to sell and more about how they sell it. This is the new experiential paradigm shift in shopping."

You can also order a copy of Shopping from Amazon.com using the link below. For media, review copies are available on request.

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To order copies of Pam Danziger's books, Shopping, Why People Buy Things They Don't Need, or Let Them Eat Cake, click on links below:




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