Research Topics


Affluent Consumer Tracking Study

Affluent Consumers

American Affluence Research Center (AARC)

Appliances

Art

Automotive

Beauty/Cosmetics

Brand Ratings

Candles

Christmas

Clothing & Apparel

Electronics

Fashion

Fashion Accessories

Frames & Framing

Furniture

Garden & Outdoor

Gifts & Gifting

Greeting Cards

Halloween

HENRYs

Holidays

Home & Home Furnishings

Housewares/Cooks' Tools

Internet & Social Media

Jewelry

Lamps & Lighting

Linens & Bedding

Luxury

Luxury Market Trends

Luxury Tracking/LCI
Luxury Trend Reports

Mattresses & Sleep Systems

Millennials

Mobile Devices

Online Shopping

Outdoor Living/Garden

Picture Frames

Research Sponsorships

Restaurants & Fine Dining

Retailers & Retailing

Rugs & Floor Coverings

Salon, Spa, Beauty Services

Seasonal & Holiday Decorations

Shopping

Snapshot Reports

Social Media Marketing

Specialty Retail

Stationery & Paper Products

Tabletop

Training & Workshops

Travel

Ultra-Affluents

Wall Decor

Watches

Wealth Wave

Webinars

Window Coverings, Drapes & Curtains

Wine & Spirits


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Luxury Trend Reports
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Affluent Shopper Trend Report: : How to attract more high-potential affluent customers to your brand ($995)

Post-recession retail is in the doldrums. Attracting more affluents to your shopping destination is the key to future success. This Unity Marketing Trend Report examines the affluent shopper and why they shop. Through this undertanding retailers ...

Luxury's Got a Brand New Style: How to Position Your Brand to the New Affluent Consumer Psychology

Think about the 'It" handbag carried by an ultra-fashionable, ultra-affluent consumer, and you may picture the Hermès Birkin or maybe the little NN14 number from Louis Vuitton. These iconic bags can top five figures in price and have often boasted a ...

Luxury Market Trends for 2014: What's Ahead for the Affluent Market in 2014 and How to Take Advantage of the Opportunities

Luxury Marketers: Where is the Best Opportunity for Growth in 2014? - New Unity Marketing study reveals how Michael Kors, Uniqlo, Black Box Wines, Top Shop, Alex and Ani, Suitsupply and Havaianas have captured the attention of ...

Marketing Jewelry to Millennials: How to sell luxury jewelry to the next generation of affluents

New Unity Marketing Study Identifies How to Talk Jewelry with Millennials, and How Brands Like Hearts on Fire Succeed - BTW...NPR Marketplace featured a recent talk I gave about marketing jewelry to Millennials. Click this link ...

Meet the HENRYS: Positioning for the Mindset of the High-Earners-Not-Rich-Yet Mass Affluent Customers

How Trunk Club, Black Box Wines, Leo Schachter Diamonds, Costco, Alex & Ani and more hit the mark with the new mass-affluent customer - Meet the HENRYs. These affluent consumers - their name means High Earners Not Rich Yet - are ...
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