Luxury Travel Report: The Ultimate Guide to Winning the Hearts & Dollars of Today's Affluent Traveler ($1,500 pre-publication)
Tapping six years of market research data, Unity Marketing has determined exactly what's on the mind of today's luxury traveler. The Luxury Travel Report digs deep into the spending habits and preferences of high-net-worth (HNW) and high-earners-not-rich-yet (HENRY) individuals. In this can't miss report, travel marketers will learn:
- Who has disposable income for travel expenses?
- How does today's traveler define luxury?
- What are the top 10 destinations for affluent travelers?
- How do affluents -- HNW & HENRYs -- spend their money while traveling?
- How can you build a relationship with the next generation of Millennial travelers?
This report includes eye-opening statistics and detailed case studies to demonstrate how your hospitality firm or travel destination can thrive in today's value-oriented luxury travel market.
Success in luxury travel marketing begins with understanding the needs and desires of luxury travelers. Get an edge on the competition with the Ultimate Guide to Winning the Hearts & Dollars of Today's Affluent Traveler by the luxury consumer experts at Unity Marketing.
Order this report by September 15, 2014 and get input into the next survey of the luxury travel market. You'll get a chance to ask your questions and probe your special interests in a new survey and receive the results absolutely FREE.
Need the Data but Don't Have Time to Study the Report:
Unity Marketing offers an alternative to action-oriented marketers that need the latest information about the luxury travel market, but don't have the time to invest in studying the data and extracting the 'good stuff' that is actionable for their business. Pam Danziger can consult with your group to drill down to the bits and pieces of insight that your team needs and deliver the most actionable insights to your group in a power-packed hour's presentation. Call 717.336.1600 to discuss your organization's needs.
More about the Luxury Travel Report & Its Methodology
Luxury consumers are surveyed every three months about their travel experiences, spending, attitudes and brand preferences. Affluent luxury consumers are defined by high-income (top 20% based upon income starting at about $100,000) and purchases of any 21 different categories of high-end/luxury good or services, including Luxury Travel. This report includes the results of six continuous years of quarterly survey results, from 2008-2013. For example, in 2013 n=5,001 affluent luxury consumers were surveyed, of which n=1,374 were luxury travelers in 2014.
The survey also over samples ultra-affluents ($250,000+), so they weigh more heavily in the final analysis. In a natural distribution ultra-affluents would represent 10-12% of total; in our sample 33% of total sample are ultra-affluents. These ultra-affluents make up the large majority of HNW consumers included in the survey, as well - typically making up 30% of so of the survey sample.
Plus, this report includes a deep dive into luxury travel trends, covering planned travel experiences, as well as past experiences, conducted in early 2013. The luxury travel special investigation went deeper into not just travel experiences during 2012, but planned experiences for 2013 and 2014, as well as attitudes and motivation. A total of n=1,309 affluents were surveyed in January 2013 about their travel plans in the coming year and travel experiences in the past year.
Another special investigation into the luxury travel market is scheduled for October 2014. Subscribers to this report will be the first to receive the results of that new luxury travel trend study.
July 2014 (130 pages)
Published Price: $1,995 ($1,500 pre-publication discount through Sept. 15, 2014)