Luxury Personal Electronics Snapshot Report 2013
"Just the Facts, Ma'am" Report on the Luxury Market for Personal Electronics Released
Unity Marketing has just released a short, but sweet report with key facts and figures on the luxury market for Personal Electronics. Entitled the Luxury Personal Electronics Snapshot Report 2013, this succinct report presents the busy marketer with "just the facts, ma'am" in order to help them assess opportunities and shifts in what products affluent consumers are buying, how much they are spending and the trends in where they are making their purchases. It includes details, facts and figures taken from Unity Marketing'sLuxury Report 2013: The Ultimate Guide to the Luxury Consumer Market, which is based upon quarterly surveys among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2008, 2009, 2010 and 2011. Contained in this new concise snapshot report are these essential facts and figures that can give direction to luxury marketers' business and strategic plans.
- What types of personal electronics are of most of interest to affluent consumers and how these items are trending year-over-year both in terms of purchase incidence and spending.
- Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on luxury personal electronics purchases.
"This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current market and ways they can address their challenges. Unlike Unity Marketing's in-depth market research reports, this snapshot report gives the marketer the most important consumer data that will bring dimension to business planning. It doesn't overwhelm the busy executive with a lot of excess baggage they don't need, but presents them with the facts and figures they need to make decisions," explains Pam Danziger, president of Unity Marketing and author of Putting the Luxe Back in Luxury: How new consumer values are redefining the way we market luxury.
May 2013 (84 pages)
Published Price: $495
(Please Note: With the purchase of this snapshot report, subscribers may apply the subscription fee for any full priced Unity Marketing report.)