Research Topics


Affluent Consumer Tracking Study

Affluent Consumers

Appliances

Art

Automotive

Beauty/Cosmetics

Brand Ratings

Candles

Christmas

Clothing & Apparel

Electronics

Fashion

Fashion Accessories

Frames & Framing

Furniture

Garden & Outdoor

Gifts & Gifting

Greeting Cards
  • Greeting Cards
  • Paper Crafting Products
  • Stationery

Halloween

HENRYs

Holidays

Home & Home Furnishings

Housewares/Cooks' Tools

Internet & Social Media

Jewelry

Lamps & Lighting

Linens & Bedding

Luxury

Luxury Market Trends

Luxury Snapshot Reports

Luxury Tracking/LCI

Luxury Trend Reports

Mattresses & Sleep Systems

Millennials

Mobile Devices

Online Shopping

Outdoor Living/Garden

Picture Frames

Research Sponsorships

Retailers & Retailing

Rugs & Floor Coverings

Salon, Spa, Beauty Services

Seasonal & Holiday Decorations

Shopping

Social Media Marketing

Specialty Retail

Stationery & Paper Products

Tabletop

Training & Workshops

Travel

Ultra-Affluents

Wall Decor

Watches

Wealth Wave

Webinars

Window Coverings, Drapes & Curtains

Wine & Spirits


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Greeting Card Market 2013: The Ultimate Marketers' Guide to the Greeting Card Consumer Market

Pages: 132
Price: $2,500.00
   

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Also Available

Greeting Card Market 2013: The Ultimate Marketers' Guide to the Greeting Card Consumer Market

Unity Marketing has taken the results of a new 2013 survey among greeting card customers and compiled it with two previous surveys from 2007 and 2009 to provide a comprehensive view of the greeting card market. The Greeting Card Market 2013 report includes market size, including key segments of the greeting card market such as individual cards, boxed cards and customized greetings. It also studies trends in the channels of distribution as customers turn to new types of stores in which to buy greetings. It tracks historic trends in customers' preferences for different types of cards, different themes, different formats, and special features, such as musical enhancements, ecologically-friendly inks and papers. This study also examines the four different personalities of greeting card customers and shares how marketers and retailers can maximize sales to each specific type of customers.

Three versions suited to each marketers' need and budget are available:

  • Topline cross tab survey results -- Detailing answers by 500 recent greeting card buyers. Answers are cross tabbed by gender, age and income. You get the results and do your own analysis -- $125 ($.25 per respondent)
  • Snapshot Summary Report -- Unity Marketing's lead researcher, Pam Danziger, reads the results of the latest greeting card survey and calls out key findings for marketers, product designers and retailers -- $500
  • Greeting Card Market Report, 2013: The Ultimate Marketer's Guide to the Greeting Card Market -- Unity Marketing's detail analysis of the trends in the greeting card market and industry. Includes historical perspective on the greeting card market -- $2,500
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