Research Topics


Affluent Consumer Tracking Study

Affluent Consumers

Appliances

Art

Automotive

Beauty/Cosmetics

Brand Ratings

Candles

Christmas

Clothing & Apparel

Electronics

Fashion

Fashion Accessories

Frames & Framing

Furniture

Garden & Outdoor

Gifts & Gifting

Greeting Cards

Halloween

HENRYs

Holidays

Home & Home Furnishings

Housewares/Cooks' Tools

Internet & Social Media

Jewelry

Lamps & Lighting

Linens & Bedding

Luxury

Luxury Market Trends

Luxury Snapshot Reports

Luxury Tracking/LCI

Luxury Trend Reports

Mattresses & Sleep Systems

Millennials

Mobile Devices

Online Shopping

Outdoor Living/Garden

Picture Frames

Research Sponsorships

Retailers & Retailing

Rugs & Floor Coverings

Salon, Spa, Beauty Services

Seasonal & Holiday Decorations

Shopping

Social Media Marketing

Specialty Retail

Stationery & Paper Products

Tabletop

Training & Workshops

Travel

Ultra-Affluents

Wall Decor

Watches

Wealth Wave

Webinars

Window Coverings, Drapes & Curtains

Wine & Spirits


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How Hearts On Fire Found a Next Generation Way to Sell Jewelry
A new study probes why Millennials are avoiding fine jewelry purchases and how to get their attention  Read more 

Interested in the 'Accessible Luxury' Market?  Then You Need to Meet HENRY
The new mass-affluent customer that is your key target customer
Lord & Taylor is claiming leadership in the 'accessible luxury' market, which means it is aiming for the HENRY customer segment 
 Read more 


 

Luxury American-Style
The emerging luxury markets and their rapid growth, like China, may make the news, but the U.S. luxury market remains the world's largest.  It used to be that "if you can make it there, you can make it anywhere," in the USA, that is.  But not anymore. 

Luxury is culturally specific and what is luxury in London, Paris, Tokyo or Hong Kong is not necessarily luxury in the United States.  A new style of luxury is evolving in America.  To succeed marketers need to understand the mindset, shopping and purchase behavior of America's 25 million affluent households.  Read more  

 

Affluent Consumers Continue their Bumpy Ride to Financial Confidence
The LCI, Unity Marketing's measure of affluent consumer confidence, shows a gain of 9.3 points in 3Q2014

Digging deeper into the data, Unity Marketing finds a "Tale of Two Cities" and the sharp divide between where the HENRYs and Ultra-Affluents live and shop  Read more 




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