Unity Marketing : Consumer Insights for Competitive Advantage

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	Income and Assets Measure One's Success in Business and Career -- Happiness Measures One's Success in Life (May 6, 2008)		Unity Marketing's New Report on the State of the Luxury Market Just Released Luxury marketers face new challenges as the economy falters and luxury consumers hold back on lavish spending (May 12, 2008)

Pam Danziger to webcast "The Coming Luxury Drought: What Luxury Marketers Need to Know and What They Can Do About It" May 21, 9-10 a.m.

The webcast will examine the cultural factors that are causing affluent consumers to cut back on their luxury spending. It will present ways that luxury marketers can tap the shifts in consumer psychology to overcome a newly resistant affluent consumer and create a loyal relationship with them. To register for this webcast, click here The subscription fee is $495 payable by credit card.

Unity Marketing helps companies understand their customers through research

Founded by Pam Danziger, an internationally recognized expert on consumer behavior, motivation and psychology, Unity Marketing provides a full range of research services to meet any budget:

Consumer Insight Research Studies (see topics listed on left)
Quarterly Luxury Consumer Tracking Studies, including what luxuries they bought, how much they spent, what brands they favored and magazines they bought
Executive Presentations, Keynote Speeches and Meeting Moderation
Customized Market Research Studies including Qualitative and Quantitative Insights
Books and Luxury Business newsletter

Get Preview of My New Book:
Shopping: Why We Love It and How Retailers Can Create the Ultimate Shopping Experience

Pam Danziger's new book on shopping in available in bookstores nationwide, as well as through leading online bookstores. If you'd like a preview, click this link to receive a FREE copy of the introductory chapter.

Here's a sample: "Making a retail concept work today is far less about the tangibles or objective aspects of the business-product, location, price-and all about the intangibles that color and flavor the shopper's experience in the store. Increasingly success at retail is less about what the retailer has to sell and more about how they sell it. This is the new experiential paradigm shift in shopping."

You can also order a copy of Shopping from Amazon.com using the link below. For media, review copies are available on request.

To order copies of Pam Danziger's books, Shopping, Why People Buy Things They Don't Need, or Let Them Eat Cake, click on links below:

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