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About Pam Danziger and Unity Marketing
Pamela N. Danziger is an internationally recognized expert specializing in consumer insights for marketers targeting the affluent consumer segment. She is president of Unity Marketing, a boutique marketing consulting firm she founded in 1992. Pam received the Global Luxury Award for top luxury industry achievers presented at the Global Luxury Forum in 2007 by Harper's Bazaar. She was named to Luxury Daily's elite list of 25 "Luxury Women to Watch 2013."
Unity Marketing specializes in providing business insights into the mind of the affluent consumer. Specific services Pam provides include:
- Syndicated market research studies
- Luxury Tracking study and affluent omnibus surveys
- Qualitative research, including focus group moderation and in-depth interviews (IDIs)
- Custom market research studies
- Keynote speeches and corporate presentations
- Brand ambassador and media representation
- Branding and marketing consulting, including strategic market planning designed for small and mid-sized companies.
Rather than focus on an industry or product sector, we look to provide marketers insights into their more affluent customers who have specialized needs, desires and aspirations for goods and services. Unity doesn't just field market research studies; rather we delve into the psychology that motivates and empowers luxury consumers in the marketplace. What sets us apart from the rest is our focus on consumer psychology -- in other words, 'why people buy.'
Unity Marketing is in a constant pursuit of new insights and understandings of these high potential customers for its clients. Toward that end, every three months Unity Marketing conducts an in-depth attitude and purchase tracking study among ~1,200 high-end affluent consumers. Unity Marketing's Luxury Tracking Study is the only longitudinal survey of its kind which keeps provides not just a historic but forward-looking, predictive view of the affluent consumers and their attitudes toward spending and wealth in its exclusive LCI (Luxury Consumption Index).
Pam brings a passion for data, coupled with a need to understand what drives and motivates consumers, to Unity Marketing's syndicated and custom research studies. She uses qualitative and quantitative market research to learn about their brand preferences, shopping habits, and attitudes about their luxury lifestyles, then turns these insights into actionable strategies for marketers to use to reach these high-spending consumers. Unity Marketing is the voice of the luxury consumer for such clients as PPR, Diageo, Starwood, Tempur-Pedic, Infiniti, Lincoln/Ford, Google, Swarovski, Constellation Wines, Luxottica, Orient-Express Hotels, Italian Trade Commission, Marie Claire magazine, The World Gold Council, Seabourn and The Conference Board.
Her latest book is entitled Putting the Luxe Back in Luxury: How new consumer values are redefining the way we market luxury (Paramount Market Publishing, 2011). Her other books include Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, published by Kaplan Publishing in October 2006; Let Them Eat Cake: Marketing Luxury to the Masses—as well as the Classes, (Dearborn Trade Publishing, 2005) and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior ( Dearborn Trade Publishing, 2004).
Follow Pam on Twitter http://www.twitter.com/PamDanziger
A highly-sought after keynote speaker, Danziger has recently addressed large conference audiences, including Global Shop, National Retail Federation, The Conference Board, American Nursery and Landscape Association, Casual Furniture Market, The Luxury Show by JCK, National Plumbing and Hardware Association’s Annual Convention, International Housewares Association, Fine Furnishings International’s Luxury Cake Walk at High Point and many others.
She also speaks in support of ideation, innovation, corporate sales and advertisers’ meetings, for clients such as Infiniti, Cartier, GM, Architectural Digest, Cornerstone Brands, Cargo magazine, Spring Air, Forte Buying Group, Stearns & Foster, House & Garden magazine, Baccarat, Prudential Fine Homes, RELO, Interiors by Decorating Den, Department 56, Polo Ralph Lauren, and others.
She appeared recently on a CNBC special "The Costco Craze: Inside the Warehouse Giant." She also has appeared on NBC’s Today Show, CBS News Sunday Morning, CNBC, Fox News, NPR’s Marketplace, and CNN In the Money and is frequently called upon by the Wall Street Journal, New York Times, Business Week, Forbes, USA Today, Associated Press, Los Angeles Times, Chicago Tribune, Women’s Wear Daily and other business and consumer publications for commentary and analysis. She holds a B.A. Degree in English Literature from Pennsylvania State University and a Master of Library Science degree from the University of Maryland.