Art, Framing & Wall Decor Marketers: Let Your Customer Voices Be Your Inspiration

What is the current outlook for the art, framing, and wall decor markets over the next two years?

Marketers need to find future direction and opportunity as consumer trends impact the market for art, framing and wall decor products --

Unity Marketing plans a new study to find out

July 30, 2012 Stevens, PA -- As the recession took hold of the country in 2008, the art, framing, and wall décor markets were hit unevenly. At the official start of the recession in 2008, sales of art and picture frames were still experiencing growth compared to 2005, while wall decor and custom framing were starting to experience a downturn.   

Things are different today, but marketers need to know not only what consumer behavior has changed, but why. The best tool to learn about consumer behavior is market research, and Unity Marketing has the experience to offer research done right.

Unity Marketing Is Undertaking a Major Consumer Research Study on the Art, Framing, and Wall Décor Markets

To best serve customers in this post-recessionary environment, marketers need to meet consumer passions, not just their needs. In few markets is this as true as art, framing, and wall decor, an area characterized by purchases based on personal taste, personal desire, and personal budgets.

Unity Marketing has designed a major new research study to give future vision to marketers and retailers of art, framing, and wall décor. The research will help that marketers identify and take advantage of the emerging opportunities within the category for consumers' shifting needs. This research will give marketers and retailers with a NEED TO KNOW about the future of these markets a cost-effective solution for customized consumer research. 

Unity Marketing will conduct qualitative focus groups and a quantitative consumer survey which will focus on art, framing, and wall decor buying behavior, including purchase behavior and spending, as well as the motivations and drives that propel the consumer in the marketplace.

We will learn about both male and female buying patterns, as well as differences in consumer segments defined by income. We will study the different motivations that drive consumers in their quest for these goods. We will also explore the generational aspects of this market. We will learn how the younger and older consumers for art, framing and wall decor goods differ in their product preferences and buying and shopping behavior. We will explore favorite retail destinations and how the recession has affected the way consumers think about buying art.

Research Sponsors Guide and Direct the Research So that It Meets Their Specific Needs  

In order to make sure that this new consumer research focuses on the issues of most importance to marketers, Unity Marketing offers two-levels of sponsorships to companies who want to be more involved in the research.  As a research sponsor, your company can be involved in both the qualitative (focus groups for advanced sponsors) and quantitative research development.  The research will be 'semi-custom' as company sponsors will contribute directly to the research.  Here are the deliverables:  

• Immediately you'll receive Unity Marketing's Art, Framing and Wall Décor Report 2010 and Art & Antiques Luxury Snapshot Report, 2012
• For advanced sponsors, input into focus group guide and 'behind the glass' attendance at focus groups
• For basic sponsors, input on the questions included in the survey, including addition of questions.
• Your company's major product category and/or type of store included in the survey
• Your company's brand name will be included in the brand awareness and purchase incidence questions
• Topline quantitative survey results with demographic cross-tabs within 1 week of survey fielding,
• Detailed analysis report
• Webinar and telephone consultation about key findings and implications.

Plus you will get an early read on the results of the research ahead of everybody else and insider information only available to sponsors. 

Sponsors Get the Competitive Edge

As a sponsor, you'll participate in learning what drives the art, framing, and wall decor buyer in shopping and product selection.  You will discover how to tap into consumers' passion for these goods in order to design new products to meet new needs.  You will learn how to sell more of your company's or store's products. You'll get a view 'over the horizon' about where the art, framing and wall decor market is going and find out how to get out in front of the consumer.

Exclusive sponsorships are also available for marketers that want to maximize their competitive edge.

Respond Immediately -- Time Is Limited

So if you are interested in participating in the art, framing and wall decor research project, please call me at 717-336-1600, complete the request form by clicking this link or respond by email to pam@unitymarketingonline.comright away.  Please respond by August 31, 2012 if you are interested in participating.