Research Topics


Affluent Consumer Tracking Study

Affluent Consumers

American Affluence Research Center (AARC)

Appliances

Art

Automotive

Beauty/Cosmetics

Brand Ratings

Candles

Christmas

Clothing & Apparel

Electronics

Fashion

Fashion Accessories

Frames & Framing

Furniture

Garden & Outdoor

Gifts & Gifting

Greeting Cards

Halloween

HENRYs

Holidays

Home & Home Furnishings

Housewares/Cooks' Tools

Internet & Social Media

Jewelry

Lamps & Lighting

Linens & Bedding

Luxury

Luxury Market Trends

Luxury Tracking/LCI

Luxury Trend Reports

Mattresses & Sleep Systems

Millennials

Mobile Devices

Online Shopping

Outdoor Living/Garden

Picture Frames

Research Sponsorships

Restaurants & Fine Dining

Retailers & Retailing

Rugs & Floor Coverings

Salon, Spa, Beauty Services

Seasonal & Holiday Decorations

Shopping

Snapshot Reports

Social Media Marketing

Specialty Retail

Stationery & Paper Products

Tabletop

Training & Workshops

Travel

Ultra-Affluents

Wall Decor

Watches

Wealth Wave

Webinars

Window Coverings, Drapes & Curtains

Wine & Spirits


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Custom Research

Market research is only as good as the way you use it.  Pam Danziger and the Unity Marketing team are experts at getting the research information you need and then helping you take action on the findings.  We not only collect data, but explain how to use the resutling information to build your business.  Our specialty is developing customized strategic marketing plans for your business.  Tiis process is especially effective for small-to-mid-sized businesses that don't have an army of M.B.A.s or the luxury of huge marketing budgets.  Our approach is highly cost effective and delivers results.  

Unity Marketing specializes in providing business insights into the mind of the affluent consumer.  Specific services Pam provides include:

Strategic Marketing Planning Is Our Specialty 

Step 1:  Needs Analysis

You and your corporate team meet with Pam Danziger to discuss your business objectives, challenges and issues. Pam will conduct activities to help you delve more deeply into needs, opportunities, challenges.  We define what you want out of this project and what you want to achieve through your marketing program.  We focus on the end goal of this process to see where we need to, want to go.  This is an essential step that assures success of our project.

Specifics:

  • Can be conducted by phone or in-person meeting at your offices.  If you want to meet in person, set aside 1 day for introductions, meeting, activities.

Deliverables:

  • Report summarizing goals and objectives of marketing program, defined marketing goals and objectives. You will finalize goals before moving on to the next step.

Step 2:  Marketing Audit

Pam conducts a marketing audit to see how you currently market your business and how well your marketing program works. This is a research phase of the project where Pam talks with key staff members about the business; key accounts that sell products/services or key customers that buy products/services. Pam focuses on the 4 P’s of marketing – Product, Price, Promotion, Placement/Distribution -- plus the missing P – the people who buy your products, services. This phase may also include a competitive analysis: who your key competitors are and what you can learn from them.  Since each client is different, the marketing audit will be customized to each client's specific needs.

Resources:

  • You need to give Pam access to your business information, what you do, who does it, how well it performs. As a highly-skilled researcher, Pam will interview your key accounts, key customers, key staff to make them feel special and valued as partners in your business.

Specifics:

  • Each marketing audit is as different as each business but usually the marketing audit is conducted remotely, by phone using a script that assures confidentiality.

Deliverables:

  • Pam will turn over all research materials, interviews, analyses to client upon completion of the strategic marketing plan.

Step 3:  Marketing Report Card

In this phase Pam will review with you and your corporate team the results of the marketing audit. Specifically what issues she uncovered about your marketing efficiency and effectiveness. She will review your marketing strengths, weaknesses, opportunities, threats. We discuss what was uncovered in the research about your business, your competitive environment and your customer base. We will review your marketing goals in light of the research results – Are those goals achievable? Are those goals feasible? Should we change the goals, modify the goals, dial the goals up or down based upon the findings from the research?

Specifics:

  • In-person meeting at your offices; set aside ½-1 day for research review, discussion, next steps.

Deliverables:

  • Report summarizing marketing audit findings, essentially a ‘report card’ about your business.

Step 4:  Strategic Marketing Plan

Pam will deliver a detailed strategic marketing plan detailing key strategies for Product, Price, Promotion, Placement/Distribution that will help you connect and build market share with your target market.  In the plan she will recommend resources to fill specific needs that are identified, e.g. advertising agencies, website developers, internet & social media support, logo designers, brand-building resources, media placement, dm list managers, independent sales reps, sales training, public relations, etc.

Specifics:

  • Can be conducted by phone or in-person meeting at your offices; set aside ½-1 day for research review, discussion, next steps.

Deliverables:

  • Detailed marketing strategic plan with strategies, tactics, next steps and resources defined.

Step 5:  On-going Consultation & Support

To help keep you on course and moving forward with your strategic marketing plan, Pam provides a one-hour conference call monthly for up to six months.  Thereafter, consultation and support available on an as-needed or monthly retainer basis. 

Want to Learn More

Download a prospectus describing our approach in more depth.  

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For any questions or comments contact webmaster@unitymarketingonline.com.
Unity Marketing - 206 E. Church Street - Stevens, PA 17578
Phone: 717-336-1600 - Fax: 717-336-1601

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