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Affluent Consumer Tracking Study

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American Affluence Research Center (AARC)





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New Study Planned for the Greeting Card, Stationery and Paper Crafting/Hobby Markets
Call for Sponsors to Guide and Direct the Research Effort

Many cultural trends are afoot that are changing consumers' demand for greeting cards, but one thing is for certain. The business of selling traditional greeting cards is only going to get harder as consumers turn to new and faster communications alternatives.    
When the door closes to one marketing opportunity, another door often opens up with new marketing opportunities for forward-thinking companies that respond positively to the inevitable changes on the horizon.

Unity Marketing Is Undertaking a New Consumer Research Study on Greeting Cards, Stationery and Paper Goods

Unity Marketing has designed a major new research study to give future vision to marketers and retailers of greeting cards, stationery and papers for crafting and hobby uses.  The research will help that marketers identify and take advantage of the emerging opportunities within the category for consumers’ shifting needs.

Click this link to learn more about the new study.

This research will give marketers and retailers with a NEED TO KNOW about the future of the greeting card, stationery and paper goods markets a cost-effective solution for customized consumer research. 

Unity Marketing will conduct a quantitative consumer survey which will focus on both greeting card, stationery and paper goods buying behavior, including spending, as well as the motivations and drives that propel the consumer in the marketplace.

We will learn about both male and female buying patterns, as well as the different motivations that drive consumers in their quest for these goods.  We will also explore the generational aspects of this market.  We will learn how the younger and older consumers for paper goods differ in their product preferences and buying and shopping behavior.

Research Sponsors Guide and Direct the Research So that It Meets Their Specific Needs

In order to make sure that this new consumer research focuses on the issues of most importance to greeting card, stationery and paper goods marketers and retailers, Unity Marketing offers sponsorships to companies who want to be more involved in the research.  As a research sponsor, your company will be involved in both the qualitative and quantitative research development.  The research will be 'semi-custom' as company sponsors will contribute directly to the research.  Here are the deliverables:

  • Input on the questions included in the survey, including addition of questions
  • Your company's major product category and/or type of store included in the survey
  • Your company's brand name will be included in the brand awareness and purchase incidence questions
  • Topline quantitative survey results with demographic cross-tabs within one week of survey fielding,
  • Detailed analysis report
  •  Webinar and telephone consultation about key findings and implications.
  • Plus you will get an early read on the results of the research ahead of everybody else and insider information only available to sponsors. 

Sponsors Get the Competitive Edge

As a sponsor, you'll participate in learning what drives the greeting card, stationery and paper goods buyer in shopping and product selection.  You will discover how to tap into consumers' passion for these goods in order to design new products to meet new needs.  You will learn how to sell more of your company's or store's products. You’ll get a view 'over the horizon' about where the paper goods market is going and find out how to get out in front of the consumer.

Exclusive sponsorships are also available for marketers that want to maximize their competitive edge.

Respond Immediately -- Time Is Limited

So if you are interested in participating in the stationery goods research project, please call me at 717-336-1600, complete the request form by clicking here or respond by email to right away.  Please respond by June 30, 2012 if you are interested in participating. 

Greeting Card, Stationery and Paper Crafting and Paper Product Research Sponsorship: $4,000

[Sponsors will immediately recieve the 2010 Greeting Card study and copy of the survey questionnaire for input.]

Copyright 2015 by Unity Marketing. All rights reserved.
For any questions or comments contact
Unity Marketing - 206 E. Church Street - Stevens, PA 17578
Phone: 717-336-1600 - Fax: 717-336-1601

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