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Get a FREE Copy of these White Papers and Presentations --
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Predictions for Luxury Market in 2008
Understanding the mindset of the luxury consumer gives luxury marketers a view 'over-the-horizon' to predict trends in the luxury market. Unity Marketing has developed a statistical tool -- the Luxury Consumption Index -- that measures affluent consumer confidence and predicts the direction of spending on luxury goods and services in the future.
This white paper explores the predictive power of the Luxury Consumption Index as it relates to luxury consumer spending trends. Plus it provides six major trends that will impact the luxury market through 2008. Click here.
Does your shop create an ultimate experience for your shoppers? Discover how well your store measures up to the Pop Equation in Pam's new book, Shopping.
Click here to download a copy of a self-test that will help you find new ways to boost sales in your store by enhancing the shopping experience. Read Pam's advice about how to rev-up your store's marketing in the answer key.
Pam Danziger shares the best practice secrets of brand loyalty building for luxury marketers. Included are profiles of three of luxury marketing's best -- Neiman Marcus, American Express Platinum Rewards and Starwood's Preferred Guest. Click Here.
Get a copy of the presentation made by Pam Danziger at the Global Luxury Forum (London, April 21, 2007) Click Here
Pam Danziger has prepared a 2,000 word white paper describing the "Eight Things Every Marketer Needs to Know about the New Luxury Market." Click Here.
Pam Danziger has prepared a 3,500 word white paper describing the 'new luxury' branding paradigm and what luxury marketers must do to keep their brands relevant to luxury consumers. Click Here.
Corporate profile of Coach writtern by Pam Danziger Click Here |