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The following white papers are available with our compliments for download:
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Introduction to Pam Danziger's new book, Putting the Luxe Back in Luxury, coming soon
"Before this recession, people were spending their perceived wealth. The values of their homes were up, their investments adn 401(k)s were up. Now, that wealth is gone and they're back to spending their real income," says Pam Danziger, Unity Marketing
The Great Recession of 2008 drained the 'luxe' right out of luxury. Affluents learned to say no to the allure of luxury brands. As a luxury marketer, you need to attract your recession-ravaged customers back to the fold.
Click here to get a preview of Pam Danziger's new book, Putting the Luxe Back in Luxury: How new consumer values are redefining the way we market luxury. It will give luxury marketers vital insights and strategies to assure success in the new luxury market through 2020.
It will help bring resistant luxury consumers back to your brand.
Everybody is asking: What is the 'new normal' in the luxury market after the recession? My answer is simple: The new normal won't be anything like the old normal. Thanks to the recession, affluent consumers are taking time out from their profligate, overspending ways to reassess, reevaluate and reprioritize their lives. Affluent shoppers are starting to ask questions about the luxury brands they once patronized and those brands often come up short with compelling and meaningful answers to why they should buy.
The new normal in the luxury market is going to be all about delivering new values to the luxury shoppers who control the purse strings -- and the fortunes -- of every luxury brand today. Click here to learn more.
Melanie Flouquet, Head of J.P. Morgan's European Luxury team, sits down to talk about the future of the luxury market with Unity Marketing's Pam Danziger (Click here)
Pam Danziger has prepared a 3,500 word white paper describing the 'new luxury' branding paradigm and what luxury marketers must do to keep their brands relevant to luxury consumers. Click Here.
Conventional wisdom in marketing circles is that nobody does direct mail marketing anymore...direct mail is too expensive...direct doesn't work today. The conventional wisdom says: Shift your marketing investment to email, social media and the new darling, mobile media. But if nobody is using direct mail anymore, then the marketer that swims against the tide will get noticed.
Click here to get a new view on the power of direct mail for luxury brands, from AARC's Ron Kurtz.
As Coach deals with the weakness in the luxury market, how will the brand fare in the current recessionary period? Will the secret of Coach's past success -- the company's committment to understanding their consumer -- see them through the critical 2009-2010 sales years? How will their core target market of more mature affluent women respond to the new youthful-skewing Poppy line? And what about the new launch in luxury fashion under the Krakoff brand? Get a copy of a recently updated corporate profile of Coach writtern by Pam Danziger. Click Here
- Predictive Value of the LCI -- Unity Marketing's Luxury Tracking Study and Its Power in Predicting Trends in the Luxury Market
Understanding the mindset of the luxury consumer gives luxury marketers a view 'over-the-horizon' to predict trends in the luxury market. Unity Marketing has developed a statistical tool -- the Luxury Consumption Index (LCI) -- that measures affluent consumer confidence and predicts the direction of spending on luxury goods and services in the future.
This white paper explains Unity Marketing's Luxury Tracking study and how luxury marketers can use it to alert them to trends and changes in the purchasing behavior of their affluent customers. Further it explores the predictive power of the Luxury Consumption Index as it relates to luxury consumer spending trends and the values of global luxury stocks. Click here.
This white paper discusses the changing lifestyle expectations of affluent consumers in India consumers and implications for luxury brands targeting this emerging luxury market. Click here.
Introducing Godfrey's, a specialty pet boutique, that offers its customers extraordinary customer experiences. Learn how Godfrey's owner-entrepreneur Barb Emmett has made her shop pop for her customers -- both the two and four-legged kinds. Click here to down load a case study of Godfrey's -- a shop that pops!
Does your shop create an ultimate experience for your shoppers? Discover how well your store measures up to the Pop Equation in Pam's new book, Shopping.
Click here to download a copy of a self-test that will help you find new ways to boost sales in your store by enhancing the shopping experience. Read Pam's advice about how to rev-up your store's marketing in the answer key.
The Eight Things Every Marketer Needs to Know About the New Luxury Market
Pam Danziger has prepared a 2,000 word white paper describing the "Eight Things Every Marketer Needs to Know about the New Luxury Market." Click Here.
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