The following studies on the fashion, clothing and accessories market are available. If you need advice as to which study or studies are more appropriate for your specific needs, please call 717-336-1600 or email pam@unitymarketingonline.com
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Unity Marketing's annual state of the personal luxury market report.
It provides data about the purchase behavior of the nation's top quintile of affluent high-end shoppers. The report contains detail statistics about what personal luxuries affluents bought; how much they spent including product level detail for two consecutive years for trend analysis; the types of stores that attract the consumers' share of wallet by category; and the brands they support. Also included are wrap ups of eight special investigations into the mindset of luxury consumers, including how the recession is affecting their shopping; role of green marketing in their purchase decisions; and how the country of origin of luxuries influences them to buy.
This report concise and cost-conscious report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current luxury apparel market and ways they can address their challenges. Unlike Unity Marketing's in-depth market research reports, this snapshot report gives the marketer the most important data that will bring dimension to business planning. It doesn't overwhelm the busy executive with a lot of excess baggage they don't need, but presents them with the facts and figures they need to make decisions.
This report concise and cost-conscious report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current luxury fashion accessories market and ways they can address their challenges. Unlike Unity Marketing's in-depth market research reports, this snapshot report gives the marketer the most important data that will bring dimension to business planning. It doesn't overwhelm the busy executive with a lot of excess baggage they don't need, but presents them with the facts and figures they need to make decisions.
Summarizes results of a survey among 1,245 affluent fashion customers (HHI $331,500) about their fashion purchases, shopping preferences and fashion shopping personality. Rates 11 of the most purchased fashion brands on 17 measures of brand connection and 38 core brand values. Key finding in the study is that the most important measure of excellence in a fashion brand is that it be a good investment. Investment out ranks quality or value for the price as a means to connect with the affluent fashion customer.
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