Younger Consumers Key to Christmas Card Market
Interest in personalized greetings an opportunity for creativity in card market
(October 18, 2010)
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Fewer Consumers Will Show their Love this Valentine's Day with the Purchase of a Greeting Card
New Unity Marketing report finds consumers cutting back on Valentine's Day greeting cards -- Make-your-own cards offer people an attractive alternative with the personal touch
(February 9, 2010)
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Changing Demographics and Psychographics of the Greeting Card Market Reveal New Opportunities -- and Challenges -- for Card Marketers and Retailers
New study of the greeting card and stationery market finds young adults, aged 25-to-34, spend the most in the stationery market and are currently active consumers for greeting cards, but they are also looking for alternatives to the traditional paper cards --
Social media, notably Facebook, MySpace and Twitter, could be the future way this generation sends greetingsucts markets
(February 4, 2010)
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Unity Marketing Just Published a New Study of the Paper Consumer Market
Effects of the recession are clearly seen in a new study of the greeting card, stationery, paper crafting and paper gift wrap and party products markets
(January 20, 2010)
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Passion for Paper Is Taking Hold among Young People
The market for luxury paper is skewing toward young consumers, while middle-aged and older consumers remain the prime market for greeting cards 
(January 8, 2008)
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