Decoration Product Brands
For the following product brands, both brand awareness and purchase incidence were measured:
- American Greetings/Carlton Cards
- Annalee Dolls
- Avon
- Baccarat
- Boyd's Bears
- Bradford Collection
- Byers Choice
- CBK
- Cherished Teddies
- Christopher Radko
- Danbury Mint
- Department 56
- Disney and/or Disney Classics
- Franklin Mint
- Gemmy
- Goebel
- Hallmark
- Jim Shore's Heartwood Creek
- Kurt S. Adler
- Lalique
- Lenox
- Lladro
- M.I. Hummel
- Martha Stewart Everyday
- Midwest Cannon Falls
- Old World Christmas
- Possible Dreams
- Precious Moments
- Roman
- Russ Berrie
- Sandra Magsamen Messages from the Heart
- Seasons of Cannon Falls/Midwest of Cannon Falls
- Silvestri
- Snowbabies by Department 56
- Swarovski
- Things Remembered
- Tiffany
- Vera Bradley
- Waterford
- Williraye
- Willow Tree
Licensed Brands
- Coca Cola
- Disney Princesses (Cinderella, Tinkerbell, etc.)
- Elvis
- Frosty the Snowman
- Hannah Montana
- John Deere
- M&Ms
- Mickey Mouse and Friends
- NASCAR
- NFL
- Peanuts characters (Snoopy, Charlie Brown, etc.)
- Rudolph the Red Nosed Reindeer
- The Grinch
- Winnie the Pooh and Friends
Retail Brands
In addition to product and licensed brands, respondents were asked to identify those stores in which they made decorations purchases in the past year. The store brands included in the survey follow.
- Bed Bath & Beyond
- Brookstone
- Costco
- Crate & Barrel
- Dillards
- Expo Home Design
- Fortunoff
- Frontgate
- Grandin Road
- Hallmark
- Hobby Lobby
- Home Depot
- HomeGoods
- JC Penneys
- Jo-Ann
- Kirkland's
- Kohls
- Kmart
- Linens 'n Things
- Macy's
- Marshalls
- Michael's
- Lord & Taylor
- Lowe's
- Pier 1
- Pottery Barn
- Sam's Club
- Sears
- Steinmart
- Target
- TJ Maxx
- Tuesday Morning
- Wal-Mart
- Williams-Sonoma
- Yankee Candle
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