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Is Your Gifts and Home Decorative Accents Company Poised for Growth After the Recession?

Unity Marketing offers special price on its latest study of the giftware market to help companies find key opportunities for future growth

Stevens, PA January 16, 2009 -- In spite of a difficult climate both meteorologically and economically, gift and home decorative accents marketers are starting the wholesale gift show season in a positive mood. Early reports from Altanta International Gift and Home Furnishings market, the first show that inaugurates the season and which ran through January 14, finds vendors and retailers expressing cautious optimism. With giftware industry buyers projecting increased sales later in the year, they expect consumers to come out of hiding and return to the stores looking for a pick-me-up they get from 'shopping therapy.'

To help giftware marketers capitalize on the enthusiasm and information they are bringing home from Atlanta, Unity Marketing is offering its latest Gifts & Decorative Accents Report 2008 at a special reduced price. Unity Marketing's latest study of the gifts and home decorative accents market provides valuable insights into what the giftware shoppers are going to be looking for when they get back to shopping. The research shows that consumers are willing to return to shopping, but only in pursuit of new items delivered in new ways.

This study tells companies what giftware consumers want

Pam Danziger, president of Unity Marketing and author of the new Gifts & Decorative Accents Report 2008, explains, "Through our consumer insights methodology, our research found two factors that are critical to the success of a giftware company. First, the successful giftware company responds effectively to consumers' the rapidly changing tastes in giftware. In our research, we found that consumers highly value uniqueness in the gifts and home accents they buy. Consumers want products with an edge, ones are fresh and new and different, so gift and home decorative accent companies have to stay on top of their game to continue to innovate, evolve, explore new product categories, new themes, new styles, new designs, new 'new.'

"Second, the successful giftware company must respond to the consumers' changing shopping behavior. Giftware companies need to be flexible in how they sell their products to the consumer. For example, the Internet is now the third most popular distribution channel for gifts and home accents, having come from nowhere ten years ago to become the third most important channel. While discount stores take the lions' share of the business, consumers value the convenience and ability to find exactly what they are looking for in the online world. This turn to the Internet for more purchases is a trend that will continue to gather momentum in the future."

The new Unity Marketing Gifts and Decorative Accents Report 2008 is based upon both qualitative and quantitative research methodologies. It includes the result of a survey among 1,644 recent buyers of one of 26 product categories (average income $75,100; age 42.4 years and 68 percent female/32 percent male).

Understanding their customer is key to future success for giftware companies

This study provides important research-based recommendations to help giftware companies be more successful in today's rapidly changing consumer marketplace. The key for success for both manufacturers and retailers of giftware is to stay out in front of the consumer, offering them products that are out of the ordinary, new, fresh and special.

Danziger concludes, "The giftware business is in a very real sense a fashion business and companies are rewarded primarily for innovating and offering something new into the market place. Retailers need to merchandise their store with this in mind, as well. In this class of goods, nobody wants the 'same-old, same-old' displays featuring stacks of the same item. Rather they want something fresh, new and different that will make a memorable and emotionally compelling gift. That is the ultimate key to success in the giftware market."

Gift Show Special Price Offered

To give giftware companies a boost for sales in the new year, Unity Marketing is offering its Gifts and Home Decorative Accents Report 2008 at a special gift show price of $2,995 � a discount of more than $500 off the published price of the report. Visit this link to order your copy today.

About Unity Marketing's Gifts & Decorative Accents Report 2008: Who Buys Gifts and Home Decorative Accents, What They Buy and Why They Buy

Unity Marketing's Gifts and Decorative Accents Report 2008 is the definitive study of consumers' buying and spending habits related to giftware and home decorative accessories, written by Pam Danziger, the nation's leading expert on the gifts market and based upon the kind of in-depth consumer research for which Pam Danziger and Unity Marketing are known.

This report provides vital market size, growth and demographics for anyone and everyone that sells giftware and home accents, from marketers, advertisers, retailers, service providers. The Gifts & Decorative Accents Report 2008 an essential tool to understand the dynamics of this market, today and into the future. Also included in the survey was a special investigation into the shopping preferences for consumers of these goods.

To learn more about the report, visit http://www.unitymarketingonline.com/cms_gifting/gifting/GDA_2007.php

For Media: Charts, tables and graphs are available upon request.

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