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For Gifters, Internet Shopping Is All About Convenience

Latest Unity Marketing Report Finds Gifters Logging On for Shopping Ease

STEVENS, PA June 15, 2010 -- In an economy still in the recovery phase, it is understandable if marketers panic when stores are empty. However, this may not be a retail tragedy; it may be an example of the way the internet is changing consumer behavior.

According to Gifting Report 2010: The Ultimate Guide to the Consumer Gift-Giving Market, a new in-depth report on gfting patterns and behavior, one-third of all gifters -- the largest percentage in the attitudes portion of the survey -- strongly agreed with this statement:

"The internet makes gift shopping much easier than shopping in the store."

This is a critical finding for marketers, and it is supported by additional research from the report. Over 60 percent of all respondents said the following factors were "very important" in attracting shoppers to the internet:

Convenience of shopping from home
Ability to shop 24/7, not just when the stores are open
Saves time

"Clearly, the internet makes shopping more convenient, and therefore more attractive," says Pam Danziger, president of Unity Marketing and author of the Gifting Report 2010. "Indeed, some 39 percent of gift shoppers named the internet as their 'go-to' destination for gift shopping, making this destination second only to discount department stores (48 percent) as gifters first stop for gift shopping."

"However, marketers must proceed with caution; not every website will rise to the level of convenience that gifters desire. Gifters in our survey also said they wanted free shipping (their top factor in influencing internet shopping), low prices, and a wide selection of merchandise and brands, perhaps beyond that found in the physical store."

"Gifters are looking for convenience, and they are increasingly looking online. Whether or not they find it at your site could well be the deciding factor on making a sale," Danziger concludes.

The new Gifting Report is packed with information about gift shoppers, the gifts they choose and the shopping destinations they frequent. It is designed to help marketers be more effective targeting the gift shoppers looking for gifting solutions. To sample the power of the data in the new report, here is a link to download the list of gift giver's top gift selections: http://bit.ly/9evQRu

Click this link to learn more about the content and coverage of the Gifting Report 2010:

http://www.unitymarketingonline.com/cms_gifting/gifting/Gifitng_2010.php

For media: Danziger available for interviews. Charts, tables and graphs detailing major findings in the report also are available.

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