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Products that Are Made in Italy Have Special Appeal to U.S. Shoppers

Pam Danziger will share the latest research on the power of the 'made in Italy' label to draw American shoppers to your store in New York on May 16

Stevens, PA April 21, 2008 -- American shoppers believe a product that carries the 'made in Italy' label offers quality, workmanship and style that is superior to items imported from other countries, according to a new survey among 1,300 affluent shoppers conducted by Unity Marketing. This finding offers retailers a powerful merchandising strategy for the current tough retail environment.

Pam Danziger, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, explains, "Today's shoppers are cautious about spending money on discretionary or luxury purchases. To encourage shoppers to splurge on buying things they don't really need, retailers and marketers have to offer them real value. In the realm of luxury or discretionary purchases, shoppers justify their spending with the expectation they are getting truly extraordinary quality. That is where products imported from Italy can give retailers the edge. People associate 'made in Italy' with the high quality for which they are willing to pay more."

Pam will share ideas about how to compete in today's tough retailing environment

The Italian Trade Commission and 7 W New York, invites you to join Pam on Friday, May 16 at 7 W 34th Street, New York, NY , 8:30-10 a.m. to share insights from an exclusive study on the market for Italian made giftware and home furnishings conducted for the Italian Trade Commission. To learn more about the meeting, click here http://www.martreg.com/reg/nygift/statrsvp.cfm

With a focus on delivering an enhanced shopping experience at retail, this presentation, entitled "Italian-Made: Old World Tradition for Today's Modern World," will present key findings from the research about ways retailers can tap opportunities selling to a more affluent shopper who expects superb quality, workmanship, style and attention to detail in the giftware and home decorative accent products she buys.

"The presentation will be power-packed with ideas that retailers can use to enhance the shopping experience in their stores," Danziger explains. "While we will talk specifically about opportunities for retailers in selling Italian-made goods, we will look more broadly at how retailers can tap opportunities to sell more specialized, more unique, more luxurious products to meet shoppers' gift and home decor desires."

Attendance at this exclusive pre-show presentation is FREE, but registration is required. Please click here to register to attend http://www.martreg.com/reg/nygift/statrsvp.cfm.

For those who can't attend, more information about how Italian-made tops the list of countries producing quality luxury goods, Click here

For media: Charts, tables and graphs are available on request.

About Pam Danziger and Unity Marketing

Pamela N. Danziger is an internationally recognized expert specializing in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses or the 'classes.' She is president of Unity Marketing, a marketing consulting firm she founded in 1992.

Advising such clients as PPR, Diageo, Stearns & Foster, Waterford/Wedgwood, Lenox, Prudential Fine Homes, Ritz Carlton, Orient-Express Hotels, Marie Claire magazine, The World Gold Council, and The Conference Board, Danziger taps consumer psychology to help clients navigate and master the changing luxury consumer marketplace.

In recognition of her ground-breaking work in the luxury consumer market, Pam received the Global Luxury Award presented by Harper's Bazaar for top luxury industry achievers in 2007.

Her latest book is Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, published by Kaplan Publishing in October 2006. Her other books include Let Them Eat Cake: Marketing Luxury to the Masses -- as well as the Classes, (Dearborn Trade Publishing, $27, hardcover) and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior (Chicago: Dearborn Trade Publishing, 2004).

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