• What watches, including men and women's casual and formal watches, are of most of interest to affluent consumers and how these items are trending year-over-year both in terms of purchase incidence and spending.
• Trends in men and women's formal watch purchases by material (i.e. gold, silver, platinum, etc.) and gemstone (i.e. diamonds, other precious stones, semi-precious stones, pearls, etc.)
• Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on luxury watch purchases.
• Which retailers are the hot destinations for watch shopping, and which are still struggling to get into the game.
• Which of the more than 15 luxury watch brands included in the survey resonate most strongly with the affluent consumer, especially among the ultra-affluent segment (HHI $250,000) who are the most loyal customers for the leading luxury brands.
• What marketing messages affluent consumers find most attractive in the watch sector.

"This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current market and ways they can address their challenges.  Unlike Unity Marketing's in-depth market research reports, this snapshot report gives the marketer the most important consumer data that will bring dimension to business planning.  It doesn't overwhelm the busy executive with a lot of excess baggage they don't need, but presents them with the facts and figures they need to make decisions,"  explains Pam Danziger, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience.

August 2009 (32 pages)

Published Price: $495

(Please Note: With the purchase of this trend report, subscribers may apply the subscription fee for any full priced Unity Marketing report.)