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- The following studies on the Luxury Market are available. If you need advice as to which study or studies are more appropriate for your specific needs, please call 717-336-1600 or email
pam@unitymarketingonline.com
Just Published....
Unity Marketing's annual state of the luxury market report.
It provides data about the purchase behavior of the nation's top quintile of affluent high-end shoppers. The report contains detail statistics about what luxuries affluents bought; how much they spent including product level detail for two consecutive years for trend analysis; the types of stores that attract the consumers' share of wallet by category; and the brands they support. Includes trend data from the 2008-2010 sales years.
Special Offer with your order of the Luxury Report 2010: You will receive a FREE copy of Unity Marketing's new trend report: Affluent Consumers & How They Use the Internet, Social Media and Mobile Devices (a $995 value)
This succinct 35-page trend report analyzes the results of Unity Marketing's most recent special investigation into the affluent consumers and their fashion choices. The survey was conducted July 6-13, 2011 among 1,272 affluent luxury consumers (avg. income $301.8k; net wealth $856k (median); avg. age 45.3 years; male 46%/female 54%). In this survey affluent shoppers who purchased high-end designer fashions (approximately two-thirds of the total sample) were asked about purchases of clothing and apparel, shoes, handbags and other fashion accessories, including the role of the designer in their purchases, including:
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What fashion items they buy
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How much they spent in total on high-end apparel, shoes, handbags and other fashion accessories
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What influences them in their fashion choices
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Where they like to shop, including their 'go-to' destinations for designer fashion
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Role of social media in influencing their purchases
If you manufacture, market and/or sell design fashion brands, this report is prepared for you. Fashion marketers will use this report to better understand the demographics and shopping behavior of affluent consumer who buy designer brands in luxury fashion items including clothing, shoes, handbags and other fashion accessories, such as wallets, belts, briefcases among others.
The latest information on how the affluents use the internet in support of their luxury lifestyles from survey conducted January 2011 among 1,237 affluent consumers (avg. income $308,900). This new trend report tells you who is using the internet to access your brand and how they are connecting online -- through computer or mobile device, at the company website or through social media or via mobile apps. Track trends in the online luxury consumer by comparing the latest results with a survey conducted just one year ago in January 2010. New this year is a look at affluent's use of Mobile Devices and Mobile Apps.
This new trend report reveals how luxury consumers' attitudes are shifting toward where their luxury goods are manufactured. This new report compares the results of an April 2011 survey with a similar survey conducted in January 2007 in order to provide a perspective on how luxury consumers' attitudes are changing about where luxury goods are sourced. The findings from this research can impact the decisions companies make in manufacturing and sourcing in specific countries. It suggests opportunities for brands to create awareness in the minds of luxury consumers about the place of manufacture and how to position 'place' to influence the consumer toward purchase.
A study of luxury consumers participation in the home remodeling and redecorating market, with results compared to similar study conducted in 2Q2008. This study gives marketers perspective on the post-recession market for home luxuries and projections for major home projects through 2011. This 64-page report is written to help luxury home marketers, such as interior designers, upscale retailers and manufacturers identify concrete opportunities in the affluent consumer market.
How the mindset of the affluent consumers has changed in the current recession and what it means for the retailers and brands that market to them
Unity Marketing introduces its first in-depth attitudes and motivations study of the luxury consumer market. In this new study, Luxury Consumers' Attitudes and Motivations Report, Pam Danziger, Unity Marketing's lead investigator, probes the mindset of today's luxury consumer to uncover the keys to marketing effectively in the current economy. This report is filled with facts and figures, but it doesn't stop with the data -- It pushes further to help marketers and retailers put the information and insights to use. The goal is to translate research-based findings into information that marketing executives can use to make critical strategic and branding decisions.
Annual Luxury Reports:
Unity Marketing's annual state of the luxury market report.
It provides data about the purchase behavior of the nation's top quintile of affluent high-end shoppers. The report contains detail statistics about what luxuries affluents bought; how much they spent including product level detail for two consecutive years for trend analysis; the types of stores that attract the consumers' share of wallet by category; and the brands they support. Includes trend data from the 2008-2010 sales years.
Special Editions:
(Concise facts and figures covering each of the luxury product and service categories included in luxury report)
Luxury Trend Reports:
(Reports that cover key trends impacting the luxury market)
A study of luxury consumers participation in the home remodeling and redecorating market, with results compared to similar study conducted in 2Q2008. This study gives marketers perspective on the post-recession market for home luxuries and projections for major home projects through 2011. Report is written to help luxury home marketers, such as interior designers, upscale retailers and manufacturers identify concrete opportunities in the affluent consumer market.
The latest information on how the affluents use the internet in support of their luxury lifestyles from survey conducted January 2011 among 1,237 affluent consumers (avg. income $308,900). This new trend report tells you who is using the internet to access your brand and how they are connecting online -- through computer or mobile device, at the company website or through social media or via mobile apps. Track trends in the online luxury consumer by comparing the latest results with a survey conducted just one year ago in January 2010. New this year is focus on the Mobile Devices and Mobile Apps.
The Luxury Fashion Consumer & their Favorite Fashion Brands: A Unity Marketing Trend Report
Summarizes results of a survey among 1,245 affluent fashion customers (HHI $331,500) about their fashion purchases, shopping preferences and fashion shopping personality. Rates 11 of the most purchased fashion brands on 17 measures of brand connection and 38 core brand values. Key finding in the study is that the most important measure of excellence in a fashion brand is that it be a good investment. Investment out ranks quality or value for the price as a means to connect with the affluent fashion customer.
Luxury Tracking:
(Unity Marketing's flagship service to luxury marketers. Reports results of surveys conducted every three months among 1,000+ affluent luxury consumers)
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