Unity Marketing
Search:
Unity Marketing Home About Us Order Online White Papers and Free Articles Speeches, Conferences and Workshops Press Releases Contact Us
Research Topics
Art
Apparel and Fashion
Beauty Products
Candles
Collectibles and Toys
Entertainment and Recreation
Gifts and Gifting
Greeting Cards and Stationery
Holiday Decorating
Home Furnishings and Decor
Jewelry
Luxury
Outdoor Living and Garden
Shopping and Retail
Tabletop
Travel and Experiences
Mailing List

Enter your email address below to join our mailing list:

Introduction

Can You Be Green and Luxury? More Luxury Brands Are Trying to Find the Connection

Inherent contradiction between being 'green' and being luxurious

Luxury Consumers & their Green Awareness

  • Figure 1:  Green Issues Rated Very Important among Luxury Consumers

Women take the lead in environmental awareness

Importance of company's environmental practices in making consumer decisions

  • Figure 2:  Importance of Company's Environmental Practices in Consumer Decisions (rated very/somewhat important)

What environmentally-friendly products they own or recently purchased

  • Figure 3:  Green Products Recently Purchased or Owned by Luxury Consumers

Majority are willing to pay more for green goods

  • Figure 4:  Willingness to Pay 20 percent More for Environmentally-Friendly Products

Take Action:  tap the growing green awareness among luxury consumers

Saks Fifth Avenue Is a Trend-Forward Luxury Marketer Going Green

Appendix A:  Luxury Tracking Survey Methodology

Quarterly Tracking of Luxury Consumer Purchasing

Luxury Consumers and Green Marketing Issues was Investigated in More Depth

Sample Demographics

Income Demographics

  • Figure 80:  Income Demographics

Gender

Age Distribution

  • Figure 81:  Age Distribution

Generations

  • Figure 82:  Generations

Other Demographic Variables

 

HOME : ABOUT US : ORDER ONLINE : CONTACT US : JOIN OUR MAILING LIST