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Introduction

Can You Be Green and Luxury? More Luxury Brands Are Trying to Find the Connection

Inherent contradiction between being 'green' and being luxurious

Luxury Consumers & their Green Awareness

  • Figure 1:  Green Issues Rated Very Important among Luxury Consumers

Women take the lead in environmental awareness

Importance of company's environmental practices in making consumer decisions

  • Figure 2:  Importance of Company's Environmental Practices in Consumer Decisions (rated very/somewhat important)

What environmentally-friendly products they own or recently purchased

  • Figure 3:  Green Products Recently Purchased or Owned by Luxury Consumers

Majority are willing to pay more for green goods

  • Figure 4:  Willingness to Pay 20 percent More for Environmentally-Friendly Products

Take Action:  tap the growing green awareness among luxury consumers

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