Introduction
Can You Be Green and Luxury? More Luxury Brands Are Trying to Find the Connection
Inherent contradiction between being 'green' and being luxurious
Luxury Consumers & their Green Awareness
- Figure 1: Green Issues Rated Very Important among Luxury Consumers
Women take the lead in environmental awareness
Importance of company's environmental practices in making consumer decisions
- Figure 2: Importance of Company's Environmental Practices in Consumer Decisions (rated very/somewhat important)
What environmentally-friendly products they own or recently purchased
- Figure 3: Green Products Recently Purchased or Owned by Luxury Consumers
Majority are willing to pay more for green goods
- Figure 4: Willingness to Pay 20 percent More for Environmentally-Friendly Products
Take Action: tap the growing green awareness among luxury consumers
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