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New "Just the Facts, Ma'am" Report on the Luxury Market for Automobiles Released
New study from Unity Marketing reports on the trends in the luxury car market
Unity Marketing has just released a short, but sweet report with key facts and figures on the luxury market for automobiles. Entitled the Luxury Automobile Snapshot Report 2010. This succinct trend report presents the busy marketer with "just the facts, ma'am" in order to help them assess opportunities and shifts in the types of automobiles affluent consumers are buying and trends in how much they are spending.
It includes details, facts and figures taken from Unity Marketing's Luxury Report 2010: The Ultimate Guide to the Luxury Consumer Market, which is based upon quarterly surveys among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2007, 2008 and 2009.
Contained in this new concise snapshot report are these essential facts and figures that can give direction to luxury marketers' business and strategic plans.
- What types of automobiles are of most of interest to affluent consumers and how these items are trending year-over-year both in terms of purchase incidence and spending.
- Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on luxury automobile product purchases.
- Who are the luxury automakers best prospects for future sales.
Plus the report includes critical data on the demographics of the affluent market to add perspective to luxury automobile marketers' understanding of their target market.
"This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current market and ways they can address their challenges. Unlike Unity Marketing's in-depth market research reports, this snapshot report gives the marketer the most important consumer data that will bring dimension to business planning. It doesn't overwhelm the busy executive with a lot of excess baggage they don't need, but presents them with the facts and figures they need to make decisions," explains Pam Danziger, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience.
August 2010 (about 50 pages)
Published Price: $395
(Please Note: With the purchase of this snapshot report, subscribers may apply the subscription fee for the full priced Luxury Report.) |
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Table of Contents
To Order Your Copy:
Luxury Automobile Snapshot Report 2010--$395
To subscribe to the Luxury Tracking Consumer Survey, please call Pam at 717-336-1600.
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