The Ultimate Guide to the Luxury Consumer Market... 

• Art and Antiques (Specific data is collected on already-framed reproductions; unframed reproductions; custom-framed art or reproductions; other custom framing; original art; sculpture, statues, 3D art; antique furniture and collectibles; wall decor)
• Home Electronics (Desktop Computers; televisions; DVD/video players; audio equipment; home entertainment systems)
• Furniture, Lamps and Floor Coverings (Lamps and lighting; upholstered furniture; wooden furniture; rugs and floor coverings)
• Garden and Outdoor (Patio furniture; grills; lighting accents; fencing; power gardening equipment; decorative pots; garden statues; chimeneas and outdoor stoves; garden shelters; water gardens; porch and patio decorative accents)
• Home Decorating Fabrics, Wall and Window Coverings (Wall coverings, such as wall paper; ready-made curtains, drapes; window coverings, such as blinds, shades; home decorating fabrics for custom upholstery, curtains, drapes, etc.)
• Kitchen Appliances, Bathroom Equipment and Building Products (Kitchen appliances, such as stoves, ovens, refrigerators; bathroom equipment, such as tubs, showers, toilets, fixtures; kitchen equipment, such as cabinets, countertops; air conditioning/filtration systems; water systems)
• Kitchenware, Cookware, Housewares (Small appliances; cookware; bakeware; cutlery; storage and organization; barware)
• Linens and Beddings (Sheets and pillowcases; comforters, spreads; pillows and pillow accents; bath linens; mattresses and box springs; duvets and shams; feather beds and mattress covers; table linens)
• Tabletop, Dinnerware, Stemware, Flatware (Dinnerware, including fine china, ceramic or stoneware, serving ware and decorative accents; crystal and glassware decoratives, stem ware, serving pieces, barware; flatware, including sterling silver flatware, serving pieces, decorative accents and other flatware)

Automobiles (Euro, Asian and U.S luxury models)

Experiential Luxuries

• Dining
• Entertainment
• Home Services (House cleaning/maid; lawn care; landscaping; party planning/catering; home decorator/designer; pet care; pool maintenance)
• Spa, Massage, Beauty and Cosmetic Services
• Travel (Foreign and domestic luxury hotels, commercial air, resorts, cruises, group tours, adventure travel, private air travel)

This report provides the facts and figures you need to develop winning marketing and business strategies. By working with the facts, not fantasies, you have a much better chance of success marketing to the luxury consumers. This report gives you a horizontal view of the luxury market, recognizing that luxury marketers compete not just with companies within their vertical product niche, but across all luxury categories as well.

Within each category of luxury, the key drivers for purchase are studied, such as role of luxury brand in purchase decision; the influence of sales price on purchase; where the shopper bought their last luxury; why they bought luxuries; whether their luxury purchases were made a gifts; and other motivational factors.

New data points enhance marketers understanding of their consumers

Spending is now provided at the product and retailer levels within each major category of luxury

Enhancing this year's Luxury Report 2010 are new data points that enhance luxury marketers' understanding of where affluent's money is being spent and how it is changing from year to year.  It contains data about the average amount spent within a particular product category, such as Luxury Fashion Accessories, and within the category to the average amount spent on women's shoes or women's handbags, for example.  It enables marketers to identify what products are up and down within their product category.  To see a sample of the biggest winners and losers in the home luxury market, click this link.

Further this report provides an estimate within product category of how the consumers' share of wallet is divided based upon type of store.  So you can tell when affluent shoppers are shifting their spending out of one retailing segment and into another.  For example, this year affluents spent less of their fashion accessories budgets in department stores and more in specialty fashion boutiques. 

This report doesn't stop with the data -- It pushes further to help marketers and retailers put the information to use

Translate the data into information that marketing executives can use to make critical strategic decisions 

This market research report helps make the research data and findings accessible and useable.  It provides marketers with three powerful perspectives:  "The What", "So What" and  "Now What."  This report is filled with advice and guidance for luxury marketers to take action on the research findings revealed. 

Special feature: Find out which of the five different types of luxury consumers are your best customers

A special feature in Unity Marketing's Luxury Report 2010 is a psychographic profile of five key types of luxury consumers. These include:

• X-Fluents (Extremely Affluent) who spend the most on luxury and are most highly invested in luxury living;
• Butterflies, the most highly evolved luxury consumers who have emerged from their luxury cocoons with a passion to reconnect with the outside world. Powered by a search for meaning and new experiences, the butterflies have the least materialistic orientation among the segments, yet they spend nearly as much as the X-Fluents on luxury;
• Luxury Cocooners who are focused on hearth and home. They spend most of their luxury budgets on home-related purchases;
• Aspirers, those luxury consumers who have not yet achieved the level of luxury to which they aspire. They are highly attuned to brands and believe luxury is best expressed in what they buy and what they own.
• Temperate Pragmatist a newly emerged luxury consumer who is not all that involved in the luxury lifestyle.  As their name implies, they are careful spenders and not given to luxury indulgence.

Special investigations into luxury consumer market

Special Offer:  Order your copy of the Luxury Report 2010 and receive a FREE copy of Unity Marketing's best-selling trend report: How Affluent Luxury Consumers Use the Internet & Social Media (a $495 value) 

(May 2010, 400+ pages)

Subscription Price: $3,500
(Subscription fee for Luxury Report 2010 can be credited towards the annual Luxury Tracking Study for first-time subscribers)

Now the Luxury Report is available in special editions containing subsets of the data.

• Home Luxury Report 2010- $2,995
• Personal Luxury Report 2010 - $2,500
• Experiential Luxury Report 2010- $1,995

Special Offer:  Buy Luxury Report 2010 today and continue to receive four quarterly updates about the luxury consumer market to keep current throughout 2010 for $6,500. 

You will receive the Luxury Report 2010 now and the topline executive summary (Chapter 1 & 2) of each successive Luxury Tracking Report throughout 2010, published after completion of each quarterly survey of 1,200+ affluent consumers including one-third of each sample made up of ultra-affluent consumers (HHI $250,000 and above).  For more information, call Pam at 717-336-1600.

When a Report Won't Do:

Sometimes you don't have the time to do a great deal of analysis or you need to share complex information with other members of your team.  An in-depth research report, while cost effective, is not always the most efficient way for helping your colleagues and executive management understand current consumer trends that directly impact your business.

Unity Marketing offers a solution.  Pam Danziger can transform the written research report into a learning experience for you and your team.   She will extract the most pertinent pieces of data from the research report and prepare and present a custom presentation specifically to address your company's critical issues.  Not only will she extract and explains the data most relevant to your core business, she will highlight the trends most likely to affect you in the coming months and years.  In addition, after the presentation you can ask her those hard questions you really need answers to and get her expert perspective on the issues of most importance to you.

After just a few hours, you and your entire team will be fully informed and ready to put the research findings to work in creating new marketing or product strategies.

There are several presentation options including a webcast or an in-office presentation.  Call Pam at 717-336-1600 to discuss your needs further.