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Snapshot Reports Give Industry-Specific Intelligence for 19 Different Categories in the Luxury Market

Unity Marketing releases "short and sweet" snapshot reports with key facts on luxury markets

Stevens, PA July 29, 2010 -- More than ever, luxury marketers need to understand the facts, figures, trends, and opportunities affecting their market. With this in mind, Unity Marketing has released a series of short, data-packed snapshot reports aimed at giving marketers the intelligence they need to remain competitive.
These succinct reports present the busy marketer with "just the facts, ma'am" in order to help them assess opportunities and shifts in what products and services affluent consumers are buying, how much they are spending and the trends in where they are making their purchases. Plus these reports also provide an overview of the demographics of the luxury consumer market to give marketers a perspective on the broader opportunities in the affluent market.

Reports designed for the busy executive in order to deliver the most important highlights on specific categories in the luxury market

They include details, facts and figures taken from Unity Marketing's Luxury Report 2010: The Ultimate Guide to the Luxury Consumer Market, which is based upon quarterly surveys among 4,739 affluent consumers (average income $220,200) conducted in 2009 and representative of the 22 million affluent households in the U.S. To provide a perspective on trends in the luxury market, comparative data is also included from the 2007 and 2008 luxury surveys.

Snapshot reports are available for the following luxury products and services:

Home Luxuries

Personal Luxuries

Experiential Luxuries

Each snapshot report details the types of products of most interest to affluent consumers, how these items are trending year-over-year in purchase incidence and spending, and the buying behavior of different demographic segments. In many categories affluent's brand preferences are also included.

"These reports are written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current market and ways they can address their challenges. Unlike Unity Marketing's in-depth market research reports, these snapshot reports give the marketer the most important consumer data that will bring dimension to business planning. It doesn't overwhelm the busy executive with a lot of excess baggage, but presents just the facts and figures they need to make decisions," explains Pam Danziger, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience.

Subscriptions for these reports range from $395 to $495. Subscribers may also apply their subscription fee for the complete Unity Marketing Luxury Report 2010.

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