Luxury Tracking for Publishers

Publishers can tap into the power of Unity Marketing's Luxury Tracking service to provide additional services to the magazine's key advertisers.  The special publishers' program is designed around the needs of publishers that serve luxury advertisers.  The Luxury Tracking service offers publishers insight into what luxury consumers are buying, where they are buying luxuries and how much they spend. Every quarter publishers receive a detailed report summarizing luxury consumers' purchase activity in the previous quarter, along with the luxury brands they bought and the luxury publications they read.

While this detailed quarterly report is not suited to distribution to publishers' advertising clients, publishing subscribers will also receive an executive summary of the major findings of the special investigation conducted in each quarterly Luxury Tracking study.  This executive summary will be suited for distribution to the publishers' luxury advertising clients and will enable your magazine to keep its major advertisers informed about major trends in the luxury consumer market.

Publishers who subscribe to the Luxury Tracking service can add 5-to-6 brands to the survey. They can also submit both their major publications and key competitors' titles to the magazine readership portion of the tracking survey. A one-year subscription is $12,500 and includes:

1. Four (4) Quarterly Luxury Tracking Reports plus the annual Luxury Report compiled from the results of the four quarterly surveys
2. Executive summary of each quarterly Luxury Tracking study for distribution to magazine's key advertisers
3. Half-price discount on all other Unity Marketing studies
4. Access to Unity Marketing's affluent consumer survey panel.  Subscribers can access this affluent consumer survey panel for customized market research projects. Costs to be calculated separately.

For more information contact Unity Marketing at 717-336-1600.