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In Tough Times Like These Brand Loyalty Really Matters
Understanding and cultivating brand loyalty is critical now for dealing with economic downturn
July 7, 2008
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Luxury Consumers Are Cutting Back and the Consumers' Age Is Key to Where They Make Their Cut Backs
Unity Marketing's Luxury Tracking Study finds young affluents and those over 40 choose different priorities for reducing their luxury budgets
May 28, 2008
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Meet the Temperate Pragmatist --- The Luxury Marketer's Worst Nightmare
Unity Marketing's Luxury Report 2008 uncovers a new segment of affluent consumers -- The Temperate Pragmatist -- 'Not that Into' luxury
May 22, 2008
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Unity Marketing's Report on the State of the Luxury Market Is Released
Luxury marketers face new challenges as the economy falters and luxury consumers hold back on lavish spending
May 12, 2008
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Income & Assets Measure One's Success in Business and Career --
Happiness Measures One's Success in Life
May 5, 2008
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Luxury Consumer Confidence Plummets, as over 70 percent of Luxury Consumers Feel the Economy Is on the Skids
Unity Marketing's Luxury Consumption Index drops to historic low of 54.4 points, as 41 percent of luxury consumers epxect to spend less on luxury in next year
April 22, 2008
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A More Diverse Affluent Market Is Emerging, as the Affluent Segments of the Population Grow Faster than the Lower and Middle Income
Unity Marketing focuses on providing marketers with the latest consumer insights on an increasingly diverse luxury market
April 18, 2008
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Luxury Consumers Overwhelmingly Plan to Save or Invest -- rather than Spend -- Their Rebate Checks
New Unity Marketing survey of affluent shoppers finds they will disappoint retailers when their tax rebates arrive
April 15, 2008
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Luxury Recession? Bright Spots Amidst the Gloom
The financial news is grim, but there are opportunities for companies that keey they eye on the price -- the newly cautious and conservative luxury consumer
March 17, 2008
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Louis Vuitton 'Where Will Life Take You?' Commercial: Everybody Is Talking, but Are They Buying?
Luois Vuitton produced a beautiful commercial, but forgot to tell consumers why they need Louis Vuitton bags to accompany them on their life journey
February 28, 2008
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Luxury Marketers: That "Made In" Stamp Matters
New Unity Marketing survey finds luxury consumers prefer luxury goods from the U.S.A. and Italy, while being suspicious of those "Made in China"
February 15, 2008
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Luxury Consumers' Confidence Goes into a Tailspin as They Feel the Pain of the Financial Crisis
Unity Marketing's Luxury Consumption Index drops to historic low of 63.6 points as more than two-thirds of affluent consumers believe the economy is in trouble
January 25, 2008
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Social Networking Is Not Just for Kids Anymore -- New Study Finds Even Luxury Consumers Do It
Unity Marketing survey of luxury consumers and their use of the Internet underscores its vital role as a resource for luxury purchases
November 15, 2007
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Luxury Consumers' Spending in Third Quarter Plunges to Lowest Level in More than Two Years as Luxury Consumer Confidence Reaches Historic Low Levels
Declining consumer confidence, especially among the less well-to-do luxury consumers, resulted in drop of more than 20 percent in average amount spent on luxury
October 26, 2007
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Luxury Home Is Hot for Luxury Consumers Despite the Fall in the Housing Market
Home furnishings marketers continue to look up-market for opportunity, but targeting the consumer with money to spend takes an investment in research
September 29, 2007
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Luxury Marketers: Is It Brand Lust or Brand Loyalty You're After?
Strategies to build brand lust differ markedly from those to build brand loyalty – Luxury marketers need to know the difference
September 18, 2007
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Luxury Marketers: What if Shoppers Just Aren't That Into You?
New survey shows that most affluent consumers don't make high-end living a major part of their lives
August 15, 2007
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Vera Wang and Kohl's: Masterful Marketing or Brand Suicide?
Vera Wang has little to lose and far more to gain in the 'cheap chic' branding venture, marketing expert Pam Danziger says
August 9, 2007
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The Luxury Consumers Spent More Buying Luxuries in the Second Quarter, but Consumer Confidence Wavered
Luxury consumer expenditures rose 9 percent in second quarter, but their confidence in future expectations declined from earlier this year
July 27, 2007
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The High-Net-Worth Market Is Important, but the Comfortably Well-Off Consumers Make More of a Difference for Today's Luxury Marketers
Unity Marketing helps luxury marketers undrestand the implications of key trends in the luxury market
July 5, 2007
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In 2006 Luxury Consumer Spending Shifts as Influence of Young Affluents in the Luxury Market Grows
Average spending by affluent consumers on luxury goods rose 6.6 percent in 2006 driven by vigorous spending by the nation's young affluents
June 14, 2007
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Tailoring Loyalty Programs to Customer Desires Is Key to Boosting Luxury Consumer Spending
Loyalty programs have a dramatic impact on the spending of Young Affluents, but the programs must have the 'wow' factor to stand out from the rest
May 11, 2007
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Today's Young Affluents Are the 'Want-It-All' Generation
The generation of consumers 40 years old and younger is coming into affluence sooner with a ravenous appetite to achieve the 'good life'
April 17, 2007
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Danziger to Address the Global Luxury Forum
To talk about the most important trend in the worldwide luxury market today -- The Ascent of the Young Affluents
March 15, 2007
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Richemont and Polo Ralph Lauren Partnership Takes Aim at the Most Important Trend Shaping the Global Luxury Market --
The Ascent of the Young Affluents
March 9, 2007
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'Cheap Chic' Marketers Play to Growing Anti-Status Trend in the Luxury Market
For more affluent consumers, the pursuit of anti-status symbols -- as opposed to status symbols -- is suddenly cool
February 16, 2007
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Coach's Legacy Pushes the Brand Toward New Levels of Luxury
Question is whether American consumers are willing to pay upwards of $1,000 for a Coach bag?
February 8, 2007
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How Did Coach Grow from a $700 million Company to a $2 billion Brand in just Four Years?
Consumer Insights provide Coach with a huge return on investment
January 10, 2007
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Luxury Consumers Will Spend Nearly Twice as Much as Middle-Income Consumers On Gifts This Holiday Season
Affluent market will be the holiday season's sweet spot for retailers this year
November 14, 2006
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Style & Design Is Tops In Influencing Luxury Consumers to Buy Fashion
Latest study of factors that influence luxury consumers in their purchases released by Unity Marketing
September 20, 2006
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Luxury Consumers Just Want to Have Fun
Status and exclusivity don't get you very far in today's luxury market where enjoyment and pleasure is the ultimate goal
August 30, 2006
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Luxury Consumer Confidence Plummets in Second Quarter
Continuing worry about turmoil in the world and growing doubts about financial direction of the country leads to 14 point drop in Luxury Consumption Index, reports Unity Marketing
August 17, 2006
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Luxury Travel Market Booms
Luxury consumers are expected to spend 8 percent more in 2006 on luxury travel, reports Unity Marketing
July 7, 2006
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Department Stores Losing their Edge with Luxury Shoppers
Bloomingdale's and Neiman Marcus are luxury shoppers' favorite department stores
June 21, 2006
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The U.S. Luxury Market Continues to Boom
New report on state of the luxury market published by Unity Marketing
May 24, 2006
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The Rich Are Getting Richer and Spending More on Luxury
The super-affluent segment is the fastest growing in the affluent market, reports Unity Marketing
April 12, 2006
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