It's Too Soon to Celebrate, as Pent-Up Demand for Luxury May Have Crested -- Affluents Remain Cautious about Indulgence Spending Going into the Third & Fourth Quarters
Unity Marketing's Luxury Consumption Index (LCI) stalls at 78.3 points as affluent consumers respond to mixed signals in the economy
July 21, 2010
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Fewer Affuent Households Invested in Luxuries for their Home Last Year, but Those who Made Purchases Spent Significantly More
Unity Marketing's Home Luxury Report details major trends in purchase of home luxuries and how marketers should respond
July 14, 2010
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Fewer Affuents Purchased Personal Luxury in 2009, but Those who Purchased Spent More
Unity Marketing's Personal Luxury Report details major trends in purchase of personal luxury products and how marketers should respond
June 30, 2010
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Unity Marketing's Annual State of the Luxury Market Report Is Published
Fewer consumers 'traded up' to luxury in 2009 as the share of aspirational luxury consumers fell sharply -- The growth burst that luxury marketers enjoyed as a result of aspirational consumers 'trading up' is over, as luxury marketers must now focus on the ultra-affluent consumers with high levels of disposable income
May 7, 2010
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Luxury Marketers Will Find It Hard to Out-Perform the First Quarter in the Second
Unity Marketing's Luxury Consumption Index (LCI) falls 9.3 points, as affluents focus on saving, rather than spending, in the coming months
May 5, 2010
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Social Shopping Sites Attract Young Internet-Savvy Shoppers with Money
New Unity Marketing study finds social shopping sites a growing trend
March 4, 2010
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To Be a 'Friend,' You Have to Listen: How Luxury Marketers Can Effectively Use Social Media
Affluents are more likely to use social media to look at brands, rather than to commit to a relationship with them. New Unity Marketing report shows marketers ways to make the connection.
February 23, 2010
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Affluents Feel More Positive about their Financial Situation, Giving Key Segments in the Luxury Market Permission to Spend
Two demographic segments -- Ultra-affluents and young affluents -- will lead the luxury market out of the recession, while more mature Baby Boomer affluents will continue to be thrifty
January 28, 2010
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J.P. Morgan's Interview with Pam Danziger on the New Luxury Consumer
Melanie Flouquet, Head of J.P. Morgan's European Luxury team, sits down to talk about the future of the luxury market with Unity Marketing's Pam Danziger
January 15, 2010
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Pam Danziger's New Book -- Putting the Luxe Back in Luxury -- Coming Soon
In the new book Danziger will look at the future of the luxury market in the next decade
January 8, 2010
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In Early 2009 Unity Marketing Predicts the Return of Home Shoppers --
Dow Jones Reports that Home Shoppers Are Returning in Late 2009
Unity Marketing gives marketers advance warning of shifts in the consumer marketplace to help marketers get ahead of the trends
January 3, 2010
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Danziger along with 53 Marketing and Business Building Experts Join Forces in "The League of Extraordinary Minds" to Help Businesses
Jay Abraham and Rich Schefren announce "The League of Extraordinary Minds" -- 54 leading experts organized to help struggling businesses battle the challenging economy and create their own "Economic Recovery"
November 12, 2009
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Long-Range Forecast for the Luxury Travel Market is Mixed
A new trend report provides predictions for the luxury travel market through 2010
November 4, 2009
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How to Recognize and Sell to the New Post-Recession Luxury Customer
New Top-Of-The-Line webinar will school luxury marketers and sales professionals how to sell to the new luxury consumer AFTER the recession (Nov. 12 @ 12 p.m. est)
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Affluent Consumers -- at least some of them -- Come Roaring Back as Consumer Spending on Luxury Rises Sharply in Third Quarter
Unity Marketing's latest survey of affluent consumers shows release of pent-up demand for luxury among those with the highest-levels of income
October 16, 2009
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Luxury Marketers & Retailers: Will You Recognize Your Post-Recession Affluent Customer?
New Unity Marketing report details attitudes and motivations of the 'new normal' luxury consumer
October 9, 2009
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Holiday 2009 Predictions: This Year Retailers Face Sales Declines Off Last Year's Results
Retailers must focus on increased productivity for sales staff
October 6, 2009
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Affluent Households Remain the Fastest Growting Segment in the Country
Latest Census shows that the pace of growth in the affluent segment has slowed considerably since 2006
September 11, 2009
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Affluent Shoppers Want to Feel Good When They Are Doing 'Bad'
Fair-trade marketer Ten Thousand Villages has discovered the secret of successfully marketing to affluents -- Make them feel like they are doing good even when they are splurging on themselves
September 9, 2009
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Jimmy Choo: Does the World Need Another Lifestyle Luxury Brand?
Jimmy Choo is moving foward with with a luxury boom brand strategy in a down luxury drought market -- Chances of success are slim
September 1, 2009
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Luxury Travel Sector Hard Hit by Cut Backs in Affluent Consumer Spending
Marketers can participate in a new special investigation into how the current luxury drought will impact luxury travelers in the future
August 27, 2009
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New Luxury Brand Rating Service Introduced by E-Poll Market Research in Partnership with Unity Marketing
Affluent consumers return to the market with heightened expectations of luxury brands -- This new service will give luxury brand managers new depth and more analysis of how their brands measure up to those expectations
August 19, 2009
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New Evidence that the "Lipstick Effect" Is at Work in this Recession
New Unity Marketing study of the luxury market finds that six out of the top ten fastest growing luxuries in 2008 are beauty products
August 12, 2009
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Coach Is Moving Aggressively to Prosper after the Recession, but New Research Points to Weakness among their core Consumer Segment -- More Mature, Affluent Shoppers
Affluent shoppers purchased Coach fashion accessories at the lowest rate since the beginning of 2007
July 31, 2009
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Affluent Consumers Are Releasing Pent-Up Demand for Home Furnishings & Decor -- Signs of Recession Recovery in the Luxury Sector of the Home Furnishings Market Are Emerging
Two quarters of strong growth in luxury home spending tracked in latest survey of affluent luxury consumers by Unity Marketing
July 29, 2009
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Affluent Consumer Confidence Bouncing Back and Luxury Consumer Spending Up over Same Period Last Year
Unity Marketing's latest survey of affluent consumers points to signs that the luxury consumers are beginning to recover from the recession
July 24, 2009
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To Bring Insights on the Emerging Luxury Market in India, Unity Marketing Teams with Luxury Hues
Luxury Hues' founder Amit Dutta tells luxury marketers what they need to know to be successful in India
July 14, 2009
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Luxury Market's New Normal AFTER the Recession
Consumer-insights expert Pam Danziger predicts what the luxury market will look like after the recession
June 30, 2009
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Good News for Marketers of Home Luxuries... Affluents Spent More on Luxuries for their Homes in Early 2009
New research from Unity Marketing examines the market for home luxuries
June 9, 2009
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New Research Study Answers Pressing Questions about the Future of Luxury Brands after the Recession
New research including focus groups with highly-engaged and very affluent luxury shoppers plus a quantitative survey among 1,041 luxury consumers gives luxury marketers data and insight to plan the future of their business after the recession
May 27, 2009
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New Report Zeros in on What Luxury Fashion, Beauty, Jewelry and Watch and Wine and Spirits Brands Need to Know About Their Affluent Target Market
Latest report gives marketers the data they need to track trends in the luxury consumer market and plan new strategies to succeed despite the recession
May 18, 2009
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Unity Marketing's Annual State of the Luxury Market Report Is Published
Latest report gives marketers the data they need to track trends in the luxury consumer market and plan new strategies to succeed despite the recession
May 12, 2009
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Luxury Market Recovery? Not Yet, but Signs Point to Long, Slow Crawl Back
Unity Marketing's latest survey of affluent consumers finds some hope for optimism, but the data does not yet indicate a return a previous levels of luxury spending
April 22, 2009
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New Unity Marketing Survey Finds that Affluents Will Continue to Support their Favorite Charities in 2009
The results of the survey point to a cultural shift taking place among affluents. They are turning away from conspicuous consumption toward a desire to do good and give back
February 24, 2009
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Latest Survey of over 1,000 Affluent Consumers Finds the Nation's Richest Shoppers Continue to Cut Back on Luxury Indulgences
Unity Marketing's latest tracking study of affluent consumer spendning finds spending on luxury down 6.4 percent from 3Q2008 to 4Q2008
January 27, 2009
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Luxury Consumption Index (LCI) in Free Fall
Unity Marketing's measure of affluent confidence stands at 40.3 points, a historic low, and luxury consumers are changing their behavior accordingly
October 20, 2008
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In the Current Economy, the Highest-Income Affluents Are Cutting Their Spending the Most
In the latest luxury consumer survey conducted after the stock market implosion, Unity Marketing found that the ultra-affluents are chaning their luxury lifestyles
October 17, 2008
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The Good News and Bad News in the Current Luxury Market -- Affluent Consumers Continue to Cut Back on Spending, but the Pace of Decline Is Slowing at the end of First Half 2008
Unity Marketing's Luxury Consumption Index drops to its lowest ever 51.0 points, but signs point to the worst being over for luxury marketers
July 30, 2008
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In Tough Times Like These Brand Loyalty Really Matters
Understanding and cultivating brand loyalty is critical now for dealing with economic downturn
July 7, 2008
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Luxury Consumers Are Cutting Back and the Consumers' Age Is Key to Where They Make Their Cut Backs
Unity Marketing's Luxury Tracking Study finds young affluents and those over 40 choose different priorities for reducing their luxury budgets
May 28, 2008
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Meet the Temperate Pragmatist --- The Luxury Marketer's Worst Nightmare
Unity Marketing's Luxury Report 2008 uncovers a new segment of affluent consumers -- The Temperate Pragmatist -- 'Not that Into' luxury
May 22, 2008
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Unity Marketing's Report on the State of the Luxury Market Is Released
Luxury marketers face new challenges as the economy falters and luxury consumers hold back on lavish spending
May 12, 2008
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Income & Assets Measure One's Success in Business and Career --
Happiness Measures One's Success in Life
May 5, 2008
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Luxury Consumer Confidence Plummets, as over 70 percent of Luxury Consumers Feel the Economy Is on the Skids
Unity Marketing's Luxury Consumption Index drops to historic low of 54.4 points, as 41 percent of luxury consumers epxect to spend less on luxury in next year
April 22, 2008
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A More Diverse Affluent Market Is Emerging, as the Affluent Segments of the Population Grow Faster than the Lower and Middle Income
Unity Marketing focuses on providing marketers with the latest consumer insights on an increasingly diverse luxury market
April 18, 2008
(See Press Release)
Luxury Consumers Overwhelmingly Plan to Save or Invest -- rather than Spend -- Their Rebate Checks
New Unity Marketing survey of affluent shoppers finds they will disappoint retailers when their tax rebates arrive
April 15, 2008
(See Press Release)
Luxury Recession? Bright Spots Amidst the Gloom
The financial news is grim, but there are opportunities for companies that keey they eye on the price -- the newly cautious and conservative luxury consumer
March 17, 2008
(See Press Release)
Louis Vuitton 'Where Will Life Take You?' Commercial: Everybody Is Talking, but Are They Buying?
Luois Vuitton produced a beautiful commercial, but forgot to tell consumers why they need Louis Vuitton bags to accompany them on their life journey
February 28, 2008
(See Press Release)
Luxury Marketers: That "Made In" Stamp Matters
New Unity Marketing survey finds luxury consumers prefer luxury goods from the U.S.A. and Italy, while being suspicious of those "Made in China"
February 15, 2008
(See Press Release)
Luxury Consumers' Confidence Goes into a Tailspin as They Feel the Pain of the Financial Crisis
Unity Marketing's Luxury Consumption Index drops to historic low of 63.6 points as more than two-thirds of affluent consumers believe the economy is in trouble
January 25, 2008
(See Press Release)
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