Affluents Plan to Open their Wallets for More Luxurious Travel Experiences in the New Year
New Unity Marketing study finds that many affluents plan to spend more on travel in the next year, but the features they seek may not be what you expect
December 28, 2011 

Learn How to Put the Luxe in your Brand in the Changing Consumer Climate
Join Pam Danizger on Thursday November 10 at noon e.s.t. to learn the ten essential values every luxury brand has to deliver and how to make these values work for your brand
(Learn More) 

Unity Marketing Will Announce the Latest LCI (Luxury Consumption Index) on November 3, 2011 at Noon
Register today to get highlights of the latest luxury tracking survey and to learn the LCI and what it predicts for the fourth quarter in the lxuury market
(Learn More) 

Need a Heads-Up on the Economy?  Look to the LCI
Unity Marketing's Luxury Consumption Index predicts economic events that impact your business
September 23, 2011
(Learn More) 

High-End Fashion Brands Need to Tap Facebook, FourSquare and Other Social Media to Connect with their Highest-Value Customers
Unity Marketing's most recent research highlights the importance of social media in selling luxury fashion brands
September 6, 2011
(Learn More) 

Christian Louboutin Seeing Red as Trademark Protection in Doubt
Unity Marketing's most recent research identifies buying behavior, best customers for luxury designer fashion brands
August 19, 2011
(Learn More) 

What IKEA Doesn't Know Could Hurt It 
Unity Marketing's most recent research shows opportunities for specialty furniture retailers that savvy marketers can capitalize on
August 12, 2011
(Learn More) 

New blog post...
What's in a Place?  Plenty, as Luxury Brands like Prada Struggle with mixing 'A-List' Reputations with 'D-List' Countries of Manufacture 
Prada is going to China not just to sell, but to make -- Is this where your brand should go too?
August 10, 2011
(Learn More) 

Steep Downturn in Luxury Consumer Confidence Casts Doubt on Up Coming Third & Fourth Quarters -- The Economy Stands on the Brink of Double-Dip Recession if Consumer Sentiment Doesn't Turn 
Unity Marketing's exclusive Luxury Consumption Index took nose-dive in July
July 27, 2011
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The Wealth Wave -- Not Your Father's Luxury Consumers 
Unity Marketing calls for sponsors for a new study examining the millennial future of the luxury market
July 13, 2011
(Learn More)

Amazon.com Has the Knack for Serving the Wealthiest Shoppers -- Amazon Delivers Bargains along with a Wide Selection of Products 
Unity Marketing's research shows that the wealthiest shoppers favor online shopping sites that save them money
July 7, 2011
(Learn More) 

Discount Department Stores like Target and Kohls Appeal to the Nation's Wealthiest Shoppers 
When Apple's retail innovator Ron Johnson joins JC Penney's later this year, he'll already find a critical mass of wealthy shoppers in his midst
June 20, 2011
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Barneys New York, Nordstrom and Bergdorf Goodman Are Top Luxe Department Stores among Ultra-Affluents 
But signs are the wealthiest American consumers are slowing their pace of shopping in these destinations
June 16, 2011
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Made in America Means Made Well 
Affluent shoppers use country of origin as a proxy to measure quality
June 8, 2011
(Learn More)

Unity Marketing's Luxury Report 2011 Published 
The annual state of the luxury market study is released with details about affluent consumers luxury purchases, spending and brand preferences
May 26, 2011
(Learn More)

Luxury Marketers:  That "Made in" Stamps Matters 
New Unity Marketing Trend Report reveals how affluent consumers feel about where their luxury goods come from
May 5, 2011
(Learn More)

Unity Marketing's Forward-Looking LCI Signals Improved Propects for Luxury Market in Second Quarter 2011 
Yes despite their improved confidence, luxury consumers kept their spending flat in the first quarter 2011
April 25, 2011
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Social Media Revolutionizes Friend-Get-A-Friend Promotions 
Luxury brands wanting to acquire new customers should make friend-get-a-friend promotions a priority
March 7, 2011
(Learn More)

This Valentine's Day Many Gifters Turned Online -- Is Your Website Ready to Serve Gift Shoppers for their Next Gifting Occasion 
Surprising new findings about the importance of online for gift shopping in new survey from Unity Marketing
February 15, 2011
(Learn More)

Good News for Luxury Marketers:  A Rise in Affluent Consumer Confidence Results in Their Spending More on Luxuries in the Fourth Quarter 
Unity Marketing's measure of affluent consumer confidence, the LCI, rose 4 points to 76.1, as the outlook for luxury in 2011 improved
February 2, 2011
(Learn More)

Affluent Shoppers Head Online through Computers -- and increasingly via Mobile Devices -- Giving Luxury Marketers 24/7 Opportunity to Sell 
Meanwhile young affluents use their smartphones to connect and to learn
January 27, 2011
(Learn More) 

What Makes Patek Philippe Watch Brand Run?  It's the lifestyle marketing 
Luxury watch brand understands importance of family to affluent consumers and use it to connect with potential customers in its 'Generations' campaign
December 14, 2010
(Learn More) 

The Luxury Consumer and What They Value Most -- It's the essence of lifestyle branding to align what your customer values with your brand values 
New trend report presents the lifestyle values of today's affluent customers -- what matters most to them and how marketers can use insights into customer values as a platform to build deeper connections with their target customer.  It is the difference between finding a customer who buys once and finding one who buys for life!
December 9, 2010
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Pew Research Center Announces a Decline in Marriage -- Unity Marketing Announces This Is Bad for Luxury Businesses 
Join Pam Danziger on Thursday December 2 at noon to learn how key demographic trends in affluence predict the long-term trajectory of the luxury market
November 29, 2010
(Learn More) 

American Affluence Research Center advises luxury marketers to focus on the wealthiest 1 percent and to ignore those affluents with lower incomes
Sound Strategy or Dumb Advice? 
November 3, 2010
(Learn More) 

Luxury Consumers Hold on Tight to Their Cash This Quarter
While Wall Street Journal announces 'Gleam Returns to Luxury Sales,' many of the nation's affluent consumers see mostly gloom ahead 
October 22, 2010
(Learn More)

Luxury Marketers:  How Well Do You Understand the Heavy Lifters of Your Business?
Marketing success starts with understanding the customer -- Unity Marketing gives marketers insight into the purchase behavior and consumer psychology of affluent consumers 
October 11, 2010
(Learn More)

Luxury Marketing Expert Pam Danziger to Deliver Keynote Address at Direct to Consumer Wine Symposium 2011
Danziger to address opportunities for wine marketers in today's luxury market 
October 6, 2010
(Learn More)

Experts Say the Recession Is Over, but Affluents Beg to Differ
In spite of news from National Bureau of Economic Research, affluent consumers expect recession will continue into 2011 
September 22, 2010
(Learn More)

Fashion's Night Out Needs a Make Over -- It Will Take More than a Party to Turn the Business of Fashion Around
New Unity Marketing trend report reveals ways fashion brands can connect more effectively with their affluent customers 
September 14, 2010
(Learn More)

"Home Is Where the Style Is" Gives Home Luxury Marketers Intelligence on Design Trends and Consumer Personalities
New Unity Marketing trend report introduces the profiles of the affluent consumer most likely to shop for luxuries in their home 
August 10, 2010
(Learn More)

It's Too Soon to Celebrate, as Pent-Up Demand for Luxury May Have Crested -- Affluents Remain Cautious about Indulgence Spending Going into the Third & Fourth Quarters
Unity Marketing's Luxury Consumption Index (LCI) stalls at 78.3 points as affluent consumers respond to mixed signals in the economy 
July 21, 2010
(Learn More)

Fewer Affuent Households Invested in Luxuries for their Home Last Year, but Those who Made Purchases Spent Significantly More
Unity Marketing's Home  Luxury Report details major trends in purchase of home luxuries and how marketers should respond 
July 14, 2010
(Learn More)

Fewer Affuents Purchased Personal Luxury in 2009, but Those who Purchased Spent More
Unity Marketing's Personal Luxury Report details major trends in purchase of personal luxury products and how marketers should respond 
June 30, 2010
(Learn More)

Unity Marketing's Annual State of the Luxury Market Report Is Published
Fewer consumers 'traded up' to luxury in 2009 as the share of aspirational luxury consumers fell sharply --  The growth burst that luxury marketers enjoyed as a result of aspirational consumers 'trading up' is over, as luxury marketers must now focus on the ultra-affluent consumers with high levels of disposable income 
May 7, 2010
(Learn More)

Luxury Marketers Will Find It Hard to Out-Perform the First Quarter in the Second
Unity Marketing's Luxury Consumption Index (LCI) falls 9.3 points, as affluents focus on saving, rather than spending, in the coming months 
May 5, 2010
(Learn More)

Social Shopping Sites Attract Young Internet-Savvy Shoppers with Money
New Unity Marketing study finds social shopping sites a growing trend 
March 4, 2010
(Learn More)

To Be a 'Friend,' You Have to Listen: How Luxury Marketers Can Effectively Use Social Media
Affluents are more likely to use social media to look at brands, rather than to commit to a relationship with them.  New Unity Marketing report shows marketers ways to make the connection. 
February 23, 2010
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Affluents Feel More Positive about their Financial Situation, Giving Key Segments in the Luxury Market Permission to Spend
Two demographic segments -- Ultra-affluents and young affluents -- will lead the luxury market out of the recession, while more mature Baby Boomer affluents will continue to be thrifty 
January 28, 2010
(Learn More)

J.P. Morgan's Interview with Pam Danziger on the New Luxury Consumer
Melanie Flouquet, Head of J.P. Morgan's European Luxury team, sits down to talk about the future of the luxury market with Unity Marketing's Pam Danziger 
January 15, 2010
(Learn More)

Pam Danziger's New Book -- Putting the Luxe Back in Luxury -- Coming Soon
In the new book Danziger will look at the future of the luxury market in the next decade 
January 8, 2010
(Learn More)

In Early 2009 Unity Marketing Predicts the Return of Home Shoppers --
Dow Jones Reports that Home Shoppers Are Returning in Late 2009
Unity Marketing gives marketers advance warning of shifts in the consumer marketplace to help marketers get ahead of the trends 
January 3, 2010
(Learn More)

Danziger along with 53 Marketing and Business Building Experts Join Forces in "The League of Extraordinary Minds" to Help Businesses 
Jay Abraham and Rich Schefren announce "The League of Extraordinary Minds" -- 54 leading experts organized to help struggling businesses battle the challenging economy and create their own "Economic Recovery" 
November 12, 2009
(Learn More)

Long-Range Forecast for the Luxury Travel Market is Mixed
A new trend report provides predictions for the luxury travel market through 2010
November 4, 2009
(Learn More)

How to Recognize and Sell to the New Post-Recession Luxury Customer
New Top-Of-The-Line webinar will school luxury marketers and sales professionals how to sell to the new luxury consumer AFTER the recession (Nov. 12 @ 12 p.m. est)
(Learn More)

Affluent Consumers -- at least some of them -- Come Roaring Back as Consumer Spending on Luxury Rises Sharply in Third Quarter
Unity Marketing's latest survey of affluent consumers shows release of pent-up demand for luxury among those with the highest-levels of income
October 16, 2009
(Learn More)

Luxury Marketers & Retailers:  Will You Recognize Your Post-Recession Affluent Customer?
New Unity Marketing report details attitudes and motivations of the 'new normal' luxury consumer
October 9, 2009
(Learn More)

Holiday 2009 Predictions:  This Year Retailers Face Sales Declines Off Last Year's Results
Retailers must focus on increased productivity for sales staff
October 6, 2009
(Learn More)

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