When Oprah is excluded from luxury shopping...
'Old Luxury' European Marketers Just Don't Get 'New Luxury' the American Way
(June 22, 2005)
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Luxury Consumers Kept Up an Aggressive Pace Buying Luxuries in 2004
Increased Spending on Luxury Automobiles Pushes Spending Growth Even Higher
(April 26, 2005)
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On Mercedes Benz' luxury 'mass-to-class' strategy and more -
(February 10, 2004)
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We are mid-way through the decade of luxury shopping -
Get Ready for the Shopping Decade to Come: Shoppers Seeking
Personal Development Through Experiences
(Stevens, PA December 9, 2004)
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Luxury Marketing Myth: Exclusivity is critical to maintaining luxury's allure
Reality: Exclusivity doesn't resonate with democratically-minded luxury consumer;
Individuality and uniqueness are luxurious
(Stevens, PA September, 2004)
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Consumer Market Is Going Experiential
It's Not the Thing, but the Experience
(Stevens, PA, August 23, 2004)
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Today's Luxury Consumers Don't Buy Because of a Luxury Brand
Justifying the Luxury Purchase: The Essential Role of the Luxury Brand
(Stevens, PA, June 14, 2004)
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The New Casual Luxury
Demographics of Today's Luxury Market-it's not who you think!
(Stevens, PA, April 19, 2004)
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Luxury Market is Hot, Hot, Hot, and Getting Hotter
(Stevens, PA, January 19, 2004)
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