Social Networking Is Not Just for Kids Anymore -- New Study Finds Even Luxury Consumers Do It
Unity Marketing survey of luxury consumers and their use of the Internet underscores its vital role as a resource for luxury purchases
November 15, 2007
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Luxury Consumers' Spending in Third Quarter Plunges to Lowest Level in More than Two Years as Luxury Consumer Confidence Reaches Historic Low Levels
Declining consumer confidence, especially among the less well-to-do luxury consumers, resulted in drop of more than 20 percent in average amount spent on luxury
October 26, 2007
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Luxury Home Is Hot for Luxury Consumers Despite the Fall in the Housing Market
Home furnishings marketers continue to look up-market for opportunity, but targeting the consumer with money to spend takes an investment in research
September 29, 2007
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Luxury Marketers: Is It Brand Lust or Brand Loyalty You're After?
Strategies to build brand lust differ markedly from those to build brand loyalty – Luxury marketers need to know the difference
September 18, 2007
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Luxury Marketers: What if Shoppers Just Aren't That Into You?
New survey shows that most affluent consumers don't make high-end living a major part of their lives
August 15, 2007
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Vera Wang and Kohl's: Masterful Marketing or Brand Suicide?
Vera Wang has little to lose and far more to gain in the 'cheap chic' branding venture, marketing expert Pam Danziger says
August 9, 2007
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The Luxury Consumers Spent More Buying Luxuries in the Second Quarter, but Consumer Confidence Wavered
Luxury consumer expenditures rose 9 percent in second quarter, but their confidence in future expectations declined from earlier this year
July 27, 2007
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The High-Net-Worth Market Is Important, but the Comfortably Well-Off Consumers Make More of a Difference for Today's Luxury Marketers
Unity Marketing helps luxury marketers undrestand the implications of key trends in the luxury market
July 5, 2007
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In 2006 Luxury Consumer Spending Shifts as Influence of Young Affluents in the Luxury Market Grows
Average spending by affluent consumers on luxury goods rose 6.6 percent in 2006 driven by vigorous spending by the nation's young affluents
June 14, 2007
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Tailoring Loyalty Programs to Customer Desires Is Key to Boosting Luxury Consumer Spending
Loyalty programs have a dramatic impact on the spending of Young Affluents, but the programs must have the 'wow' factor to stand out from the rest
May 11, 2007
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Today's Young Affluents Are the 'Want-It-All' Generation
The generation of consumers 40 years old and younger is coming into affluence sooner with a ravenous appetite to achieve the 'good life'
April 17, 2007
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Danziger to Address the Global Luxury Forum
To talk about the most important trend in the worldwide luxury market today -- The Ascent of the Young Affluents
March 15, 2007
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Richemont and Polo Ralph Lauren Partnership Takes Aim at the Most Important Trend Shaping the Global Luxury Market --
The Ascent of the Young Affluents
March 9, 2007
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'Cheap Chic' Marketers Play to Growing Anti-Status Trend in the Luxury Market
For more affluent consumers, the pursuit of anti-status symbols -- as opposed to status symbols -- is suddenly cool
February 16, 2007
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Coach's Legacy Pushes the Brand Toward New Levels of Luxury
Question is whether American consumers are willing to pay upwards of $1,000 for a Coach bag?
February 8, 2007
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How Did Coach Grow from a $700 million Company to a $2 billion Brand in just Four Years?
Consumer Insights provide Coach with a huge return on investment
January 10, 2007
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Luxury Consumers Will Spend Nearly Twice as Much as Middle-Income Consumers On Gifts This Holiday Season
Affluent market will be the holiday season's sweet spot for retailers this year
November 14, 2006
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Style & Design Is Tops In Influencing Luxury Consumers to Buy Fashion
Latest study of factors that influence luxury consumers in their purchases released by Unity Marketing
September 20, 2006
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Luxury Consumers Just Want to Have Fun
Status and exclusivity don't get you very far in today's luxury market where enjoyment and pleasure is the ultimate goal
August 30, 2006
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Luxury Consumer Confidence Plummets in Second Quarter
Continuing worry about turmoil in the world and growing doubts about financial direction of the country leads to 14 point drop in Luxury Consumption Index, reports Unity Marketing
August 17, 2006
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Luxury Travel Market Booms
Luxury consumers are expected to spend 8 percent more in 2006 on luxury travel, reports Unity Marketing
July 7, 2006
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Department Stores Losing their Edge with Luxury Shoppers
Bloomingdale's and Neiman Marcus are luxury shoppers' favorite department stores
June 21, 2006
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The U.S. Luxury Market Continues to Boom
New report on state of the luxury market published by Unity Marketing
May 24, 2006
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The Rich Are Getting Richer and Spending More on Luxury
The super-affluent segment is the fastest growing in the affluent market, reports Unity Marketing
April 12, 2006
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Luxury Consumers Continue on a Spending Spree in 2005, reports Unity Marketing
But their spending on luxury goods is growing at a modest rate, while spending on experiences is booming
(January 15, 2006)
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This Holiday Season Luxury Shoppers Will Take the Lead in Internet Shopping
New survey among luxury consumers finds that half bought a gift online
(November 23, 2005)
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Luxury Consumption Index Reaches Its Lowest Point Ever at End of Third Quarter, Unity Marketing Reports
Luxury Consumption Index drops 10.3 points to 94.4 as luxury consumers' confidence in country's economy tanks
(November 08, 2005)
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Luxury Consumers Continue to Invest In their Homes
New study on the luxury home finds luxury consumers still highly invested in their luxury homes
(August 31, 2005)
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Luxury Consumers Are Indifferent to Rising Gas Prices and Threat of Bursting Housing Bubble
Luxury Consumption Index Climbs to 104.7 at end of 2Q2005, up 9.1 Points Since End of 2004
(August 29, 2005)
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What Makes Luxury Luxurious?
The three qualities that products must have to be called luxury.
(June 03, 2005)
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Luxury Consumers Are Feeling More Positive about their Financial Status
Luxury Consumption Index Rises to 100.9 in 1Q2005, up 5.3 Point
(May 10, 2005)
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Nordstroms Is the Luxury Leader Neiman Marcus' Got to Beat
(May 3, 2005)
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