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Affluent Households Remain the Fastest Growing Segment in the Country
Latest report from Census shows the pace of growth in the affluent segment has slowed since 2006
Stevens, PA September 10, 2009 -- The Census Department has just released results of its 2008 income survey. For luxury marketers the news is mixed:
On a positive note the affluent segment of the population (i.e. households with incomes of $100,000 and above) remains the fastest growing segment based upon income. The total number of affluent households rose 8.4 percent overall, from 22.2 million in 2006 to 24.0 million in 2008. By contrast the number of housholds with incomes less than $75,000 declined in the two-year period.
In particular, ultra-affluent households, those with incomes of $250,000 and above, grew 10.5 percent, from 2.2 million to 2.5 million from 2006 to 2008. In 2008 the ultra-affluent segment makes up 10 percent of the total affluent market.
On the other hand, the growth rate in affluent households dropped sharply from 2006 to 2008. In the two-year period from 2004 to 2006, the number of affluent households grew a whopping 24.4 percent. But from 2006 to 2008 the rate of change was only 8.4 percent.
To receive data about the results of the latest 2008 Census and affluent households, click this link.
For Media: Pam Danziger is available for interviews. Call 717-336-1600. |
