Unity Marketing
Search:
Unity Marketing Home About Us Order Online White Papers and Free Articles Speeches, Conferences and Workshops Press Releases Contact Us
Research Topics
Art
Apparel and Fashion
Beauty Products
Candles
Collectibles and Toys
Entertainment and Recreation
Gifts and Gifting
Greeting Cards and Stationery
Holiday Decorating
Home Furnishings and Decor
Jewelry
Luxury
Outdoor Living and Garden
Shopping and Retail
Tabletop
Travel and Experiences
Mailing List

Enter your email address below to join our mailing list:

  

Danziger to Address the Global Luxury Forum in London

To talk about the most important trend in the worldwide luxury market today -

The Ascent of the Young Affluents

Stevens, PA  March 15, 2007 -   The fresh and unexpected needs and desires of the Young Affluents will be the most important new trend to impact the global luxury market over the next decade and beyond.  This will be the subject of Pam Danziger's plenary presentation at the Global Luxury Forum, April 20 in Old Billingsgate, London. 

In a speech entitled "The Ascent of the Young Affluents - What They Want and How Luxury Brands Must Deliver It to Them,"  Danziger will discuss the eight key trends that distinguish the young affluents from the more mature luxury consumers, based upon new research conducted by Unity Marketing to be published under the title of  Generations of Luxury.

"Young affluents - roughly corresponding to the Generation X and Millennial generations - will play an increasing important role in the target market for global luxury marketers over the next ten to twenty years - not just in the United States (median age 36.5 years) or in the European countries where the median age ranges around 40 years old, but in the developing luxury markets, like Brazil (median age 28.2 years), India (24.9 years) and China (32.7 years), where the population as a whole is more youthful,"  Danziger explains.

"The global luxury market is going young so luxury marketers must learn to think young in order to survive and thrive.  Global luxury marketers have gotten used to the passions and nuances of the maturing Baby Boomers after so many years of targeting this generation with their luxury goods and services.  Now they have a new challenge to appeal to the young affluents who have different ideas about luxury and different priorities in how they spend their wealth,"  Danziger continues.

Danziger's presentation at the Global Luxury Forum will be the first time this important new research about young affluents will be presented to an international audience.  To learn more about the meeting and register to attend, visit http://www.eventica.co.uk/events/luxury/2007/.   The Global Luxury Forum is sponsored by Eventica.

Danziger concludes, "Every luxury marketer needs to understand the young affluents in order to position their brands for the future in the developed and the developing markets.  They need a new ‘young-think' in order to appeal to the unique psychology of the younger luxury consumers across the globe."

New study reveals what the under 40 year old luxury consumers want -- and what it means to luxury marketers... 

Unity Marketing latest study of the luxury market examines and compares the 40 and under and the over 40 year old luxury consumers.  The report, Generations of Luxury, details what the young luxury consumers want and how their tastes and perspectives differ from the over 40 year olds.  It includes eight key trends that distinguish the young affluents from the more mature, as well as the marketing implications of these trends for luxury brands.

To prepare for the future, luxury marketers must understand the unique desires of the young affluents, how they express luxury in their lifestyles today and how they will do so in the future.  Understanding the young luxury consumers is critical for marketers to target their marketing communications, advertising and product development efforts effectively now and for years to come.

Use this link http://www.unitymarketingonline.com/cms_luxury/luxury/insights_study.php to learn more about the Generations of Luxury report.  Visitors can download the first chapter of the report, as well as reserve a pre-publication copy. 

For media:  Charts, tables and graphs are available on request.

About Pam Danziger and Unity Marketing
Pamela N. Danziger is a nationally recognized expert specializing in consumer insights, especially for marketers and retailers that sell luxury goods and experiences to the masses or the ‘classes.' She is president of Unity Marketing, a marketing consulting firm she founded in 1992.

Advising such clients as Cartier, PPR, Remy Amerique, Stearns & Foster, Waterford/Wedgwood, Prudential Fine Homes, Ritz Carlton, Orient-Express Hotels, The World Gold Council, The Conference Board and American Express, Danziger taps consumer psychology to help clients navigate and master the changing luxury consumer marketplace.

Her latest book is Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, published by Kaplan Publishing in October 2006.   Her other books include Let Them Eat Cake: Marketing Luxury to the Masses-as well as the Classes, (Dearborn Trade Publishing, $27, hardcover) and Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior (Chicago: Dearborn Trade Publishing, 2004).  

HOME : ABOUT US : ORDER ONLINE : CONTACT US : JOIN OUR MAILING LIST