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To Bring Insights on the Emerging Luxury Market in India,
Unity Marketing Teams with Luxury Hues

Luxury Hues' founder Amit Dutta tells luxury marketers what they need to know to be successful in India

Stevens, PA July 14, 2009 -- With growth in the affluent market stagnant in the U.S., more luxury marketers are looking to emerging markets to find growth. India is usually right at the top of their list due to the population's rapid growth in wealth and their heady appetite for luxury living.

Unity Marketing has teamed with Luxury Hues, India's first management consultancy firm focused exclusively on partnering international luxury brands entering the Indian market in order to help marketers find innovative strategies for success in the Indian luxury marketplace. Luxury Hues is founded by Amit Dutta, fomer vice president of marketing at American Express where he led the transformation of the company's credit card business.

Describing the partnership, Pam Danziger, president of Unity Marketing, says, "Our clients are keenly interested in the Indian market. By teaming with Luxury Hues we can deliver powerful insights that will get our clients up and running faster in the Indian market."

For luxury marketers considering expansion into India, Dutta says that the Indian luxury market is primed and ready for the introduction of new luxury concepts that will set the individual apart and make them feel special. "What affluent Indian consumers are looking for today is cutting edge products and services that puts them a step ahead of their competition -- their peers. Marketplace innovations that create buzz and talk value will win big in consumers' minds," Dutta says.

New white paper published that explains the changing lifestyle expectations among affluent Indian consumers and the implications for luxury brands

To aid marketers to understand the emerging luxury market in India, Amit Dutta has just released a new white paper entitled, The Emerging Luxe Market in India. The white paper discusses the changing lifestyle expectations of affluent consumers in India consumers and implications for luxury brands targeting this emerging luxury market. A copy of the white paper is available here.

Newsweek profiles wealthy in the recession

See also an in-depth look at the U.S. luxury consumer market in recession published in this week's Newsweek at http://www.newsweek.com/id/206160

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