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How to Recognize and Sell to the New Post-Recession Affluent Consumer
If one thing is certain about the prospect of a post-recession luxury market, it is this: Once the recession ends, the luxury consumers aren't going to return to the way they were before.
Marketers cannot expect to serve the same customers in the same way that they did before the recession. Instead, savvy marketers need a field guide to marketing and selling to the new luxury consumers -- who they are, where and how they shop, and how their attitudes about luxury have changed for good.
In the webinar Pam Danziger and Greg Winston will explain the mindset of today's luxury consumer and present key tactics to market and sell more effectively to the new luxury consumers.
New Top-Of-The-Line Training Webinar scheduled November 12 @ 12:00 p.m. est
Top-Of-The-Line Sales & Marketing Training Workshops
In the Top-Of-The-Line seminar, we improve the focus of Marketing and Sales. We help turn great sales reps into outstanding marketers and superb marketers into powerful sales consultants.
Using a fast-paced, multi-faceted training approach that is grounded in consumer research, we combine short lectures, interactive small groups, and personal coaching. This intense seminar based upon consumer insights and packed with innovative sales approaches is the powerful one-two punch that sales and marketing managers need to breakthrough the noise and connect with their best and hottest prospects.
Presented by Pam Danziger, marketing and consumer insights expert, and Greg Winston, sales innovator.
Recreational Shopping Report, 2006
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