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New Research News

 
New Blog Post...
 
 
Some say it signals the return of the luxury market, but it only shows Coach's understanding of a challenging consumer market
 

New Unity Marketing study finds that many affluents plan to spend more on travel in the next year, but the features they seek may not be what you expect

 
  

Today's Consumer Spending News Out of Washington Isn't Good --

Are Things Any Different for the Affluent Consumers? 

Pam Danziger to announce the 1Q2012 Luxury Consumption Index (LCI) and latest luxury consumer survey results on February 10 @ noon

January 30, 2012

 Tiffany's Little Blue Box May Be Losing Its Luster

Weakened holiday sales from luxury jeweler Tiffany may signal a change in the way American shoppers buy jewelry

January 12, 2012

New blog post: What's in a Place? Plenty as Luxury Brands like Prada Struggle with Mixing 'A-List' Reputations with 'D-list' Countries of Manufacturing (August 10, 2011)  Click here

Learn about the HENRYs -- High Earners Not Rich Yet -- on Bloomberg News 

New YouTube Posts of Pam's presentation at Direct-to-Consumer Wine Symposium  

Follow Pam on Twitter:  www.twitter.com/PamDanziger 

Pam Danziger's new book, Putting the Luxe Back in Luxury, released

The recent global recession drained the 'luxe' right out of luxury. Affluents learned to say no to the allure of luxury brands. As a luxury marketer, you need to attract your recession-ravaged customers back to your fold.

Pam Danziger is a widely-quoted expert on the luxury market. Her new book, Putting the Luxe Back in Luxury: How New Consumer Values Are Redefining the Way We Market Luxury, gives luxury marketers vital insights and strategies to assure success in the new luxury market through 2020.

Published by Paramount Market Publishing.

To learn more:  The Introductory chapter of Putting the Luxe Back in Luxury is now mounted on my website.  You can download a copy here: http://bit.ly/Luxe_Intro_Registration

You can order a copy of the book at PMP's website here: http://bit.ly/Luxe_Back_in_Luxury

Marketing success starts with understanding consumers >>

>>  Unity Marketing delivers consumer insights you need to succeed 

Founded by Pam Danziger, an internationally recognized expert on consumer behavior, motivation and psychology, Unity Marketing provides a full range of consumer insights services to meet any budget:

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To order copies of Pam Danziger's books, Shopping, Why People Buy Things They Don't Need, or Let Them Eat Cake, click on links below:

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