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	Latest Luxury Consumer Survey In -- It Measures How Affluent's Shopping Behavior Is Changing after the Bail-Out and the Stock Market Collapse (October 10 2008)		Occasion-Specific Gifts Are the Fastest- Growing and Largest Revenue- Producing Category in Today's Giftware Market Gift shoppers likely to focus on impulse items that send a personal message to the gift recipient (August 11, 2008)

For Luxury Marketers --

Pam Danziger to webcast "Finding the Silver Lining: Rainmaking in the Current Luxury Drought" Friday, September 12, 2008, 11-12 a.m. edt.

Turn off the 24-hour doom-and-gloom news cycle and turn on real solutions to the luxury sector's woes. With luxury consumer spending down and expectations for future luxury indulgence weak, luxury marketers are facing the toughest business envirnoment they have seen for the past ten years. Most pundits believe that the luxury market will eventually rebound, but in the meantime the luxury consumer market is going to undergo fundamental changes. Those changes will be so wide-spread and far-reaching that the luxury market you will face after the recovery will be totally different than the one you faced before the current luxury drought.

In this webcast Pam Danziger will reveal the three trends that are changing the luxury market -- and luxury marketers' prospects -- in the current recessionary environment. She will explain how luxury marketers that are attuned to these shfits and account for them in their strategic plans, advertising and marketing messages can overcome today's challenges and succeed in the future. Unity's research, combined with Pam's keen insight, will provide you with the how's and why's to ward off the current gloom.

Here is what an attendee said about a recent webcast:

"Wow, I thought that was excellent! You not only provided thoughtful analysis into current market trends, but equally, if not more importantly, you also presented strategic suggestions on how to address the current environment."

To register for this webcast, click here The subscription fee is $295 payable by credit card, but not charged until the day of the presentation.

Unity Marketing helps companies understand their customers through research

Founded by Pam Danziger, an internationally recognized expert on consumer behavior, motivation and psychology, Unity Marketing provides a full range of research services to meet any budget:

Consumer Insight Research Studies (see topics listed on left)
Quarterly Luxury Consumer Tracking Studies, including what luxuries they bought, how much they spent, what brands they favored and magazines they bought
Executive Presentations, Keynote Speeches and Meeting Moderation
Customized Market Research Studies including Qualitative and Quantitative Insights
Books and Luxury Business newsletter

Get Preview of My New Book:
Shopping: Why We Love It and How Retailers Can Create the Ultimate Shopping Experience

Pam Danziger's latest book on shopping in available in bookstores nationwide, as well as through leading online bookstores. If you'd like a preview, click this link to receive a FREE copy of the introductory chapter.

Here's a sample: "Making a retail concept work today is far less about the tangibles or objective aspects of the business-product, location, price-and all about the intangibles that color and flavor the shopper's experience in the store. Increasingly success at retail is less about what the retailer has to sell and more about how they sell it. This is the new experiential paradigm shift in shopping."

You can also order a copy of Shopping from Amazon.com using the link below. For media, review copies are available on request.

To order copies of Pam Danziger's books, Shopping, Why People Buy Things They Don't Need, or Let Them Eat Cake, click on links below:

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