Future of Luxury Retailing Topic of New Issue of Luxury Business: The Luxury Marketer’s Report
(March 29, 2006)
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The Mass Market Is Moving Up, so Luxury Marketers Must Respond to Maintain the ‘Luxury’ Gap
(October 28, 2005)
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Personalization Is Emerging Brand Strategy in Luxury Marketing
(July 22, 2005)
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In the Luxury Market, "Trading Down" is the Norm
(May 27, 2005)
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Latest Luxury Business newsletter dedicated to outdoor living
(March 28, 2005)
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On Mercedes Benz' luxury 'mass-to-class' strategy and more…
(February 10, 2005)
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We are mid-way through the decade of luxury shopping —
Get Ready for the Shopping Decade to Come: Shoppers Seeking
Personal Development Through Experiences
(Stevens, PA December 9, 2004)
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Luxury Marketing Myth: Exclusivity is critical to maintaining luxury's allure
Reality: Exclusivity doesn't resonate with democratically-minded luxury consumer;
Individuality and uniqueness are luxurious
(Stevens, PA September, 2004)
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Consumer Market Is Going Experiential
It's Not the Thing, but the Experience
(Stevens, PA, August 23, 2004)
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Today's Luxury Consumers Don't Buy Because of a Luxury Brand
Justifying the Luxury Purchase: The Essential Role of the Luxury Brand
(Stevens, PA, June 14, 2004)
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The New Casual Luxury
Demographics of Today's Luxury Market—it's not who you think!  
(Stevens, PA, April 19, 2004)
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