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1 Introduction
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1
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Introduction
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2
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Study Methodology
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3
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2 About Art and Wall Decor Industry
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5
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Total Industry Sales, 2002
& 2000
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5
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Art Reproduction Sales to
Consumers by Product Category, 2002 & 2000
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6
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Art Sales to Consumers by
Distribution Channel, 2002
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7
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Unframed Art Sales to
Consumers by Distribution Channel, 2002
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8
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Custom-Framed Art and Other
Custom Framing Sales to Consumer by Distribution Channel, 2002
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9
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Already-Framed Art Sales to
Consumers by Distribution Channel, 2002
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10
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Original Art Sales to
Consumers by Distribution Channel, including Original Commissions, 2002
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11
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Art Licensing Revenues: An Important Source of Added Sales &
Brand Building
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12
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Growth Projections through
2010
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13
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3 About Art Buyers
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14
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Incidence of Art Purchasing
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14
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Incidence of Art Purchasing
in First Quarter 2003 & Likelihood to Buy Through Rest of 2003 Sales Year
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15
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Types of Art & Wall
Decor Purchased
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16
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Profile of the Art Buying
Household
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18
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Type of Art Purchased
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19
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Spending on Wall Decor in
Past Year
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20
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Summary of Art Purchases,
2002 & 2000
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21
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Unframed Art Buyers
Overview
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22
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Number of Unframed Art
Pieces Purchased in Past Year
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23
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Amount Spent on the Last
Unframed Art Piece Purchased in Past Year
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24
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Limited Edition Unframed
Prints Bought
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25
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Where Purchased Last
Unframed Print
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26
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Already-Framed Art Buyers
Overview
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27
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Number of Already-Framed
Art Pieces Purchased in Past Year
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28
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Amount Spent on Last
Already-Framed Art Piece Purchased in Past Year
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29
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Limited Edition
Already-Framed Prints Bought
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30
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Where Purchased Last
Already-Framed Print
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31
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Custom-Framed Art Buyers
Overview
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32
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Number of Custom-Framed Art
Pieces Purchased in Past Year
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33
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Amount Spent on the Last
Custom-Framed Art Piece Purchased in Past Year
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34
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Where Purchased Last
Custom-Framed Prints and/or Other Item
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35
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Original Art Buyers
Overview
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36
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Number of Original Works of
Art Purchased
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37
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Amount Spent on Last
Original Work of Art Purchased in Past Year
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38
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Original Commissions for
Last Piece Original Art Work Purchased
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39
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Where Purchased Last
Original Art Work
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40
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Photography Buyers Overview
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41
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Wall Decor Buyers Overview
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42
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Why People Buy Art — Extent
of Wall Decoration as Factor Influencing Art Purchases
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43
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How Extent of Wall
Decoration Influences Expected Wall Decor Purchased Incidence
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44
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How Extent of Wall
Decoration Influenced Previous Year’s Wall Decor Purchases
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45
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What Drives Consumers to
Buy Art? Emotions Lead Decorating as
Main Reason Why People Buy Art
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46
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Liking Picture Is the Most
Important Factor When Selecting a Piece of Art
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47
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Overall Attitudes about
Buying Art
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48
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Why People Buy — Drives and
Desires in Buying Art Distinguish Four Types of Art Buyers
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49
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Attitude Statements that
Distinguish Four Types of Art Buyers
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50
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Art Connoisseurs Seek
Emotional Connection to Art and Shop Primarily in Art Galleries & Framing
Shops
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51
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Art Buyers Are Least
Involved in Art, Spend the Least and Shop at Mass
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52
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Home Decorators Are Driven
by Need to Decorate Their Walls
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53
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Design Stylists Are Very
Particular about the Art They Bring Home — It Must Make a Design Statement
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54
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Art Consumers Segments
Buying Behavior Summary
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55
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Art Segments’ Prospects for
2003 Sales Year Summary
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56
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4 About Retailer Market for Fine Art
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57
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Potential Retail Outlets
for Fine Arts & Prints
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57
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Number of Art Galleries
& Frame Shops by States
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58
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Best States for Art
Galleries Based upon Population Index
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60
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Art Products Sold by Fine
Art Retailers
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61
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Services Provided by Fine
Art Retailers
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62
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Years Selling Art at Retail
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63
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Number of Store Locations
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64
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Total Square Footage &
Average Sales per Square Foot
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65
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Total Operating Hours and
Days per Week for Art Galleries & Framing Shops
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66
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Top Brands of Prints
Carried in Store
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67
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Total Sales of Art Gallery
& Frame Shop Retailers, 2002 & 2000
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68
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Distribution of Retailer
Sales by Quarter
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69
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Budget Invested in
Advertising and Promotion
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70
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Retailers Promotional
Activities
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71
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How Retailers Market Their
Stores
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72
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Sponsorship of Internet/WWW
Site
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73
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Source of Product
Information
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74
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Profiles of Retailers
Active in the Art Industry Overview
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75
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A.C. Moore
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76
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AllPosters.com
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79
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Bed, Bath & Beyond
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80
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Bombay Company
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83
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Christie’s International
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86
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Deck the Walls
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87
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Ethan Allen Interiors
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88
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Garden Ridge Corporation
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91
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The Great Frame Up
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92
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Hobby Lobby Stores, Inc.
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93
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Jo-Ann Stores.
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94
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Kirkland’s Inc.
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97
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Linens ‘n Things
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100
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Michael’s Stores, Inc.
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103
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Pier 1 Imports
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106
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Sotheby’s Holdings
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109
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5 About Art Products
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110
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Type of Art Companies
Surveyed
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110
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Art Products Manufactured
by Art Companies
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111
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Art Products Manufactured
by Types of Art Companies
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112
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Fastest Growing Art
Categories by Art Companies
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113
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Total Number of Art
Products Marketed
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114
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Number of New Products
Introduced
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115
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New Products as Share of
Total SKUs
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116
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Sales Attributed to Limited
Edition Products
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117
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6 About Product Pricing
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118
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Manufacturers’ Retail Price
Ranges by Category
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118
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Manufacturer Markups to
Wholesale Prices
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119
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Art Retailer Price Ranges
by Category
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120
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7 About Art Company Advertising and Promotion
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121
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Advertising Expenditures
and Advertising Trends, 2002 & 2000
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121
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Company Advertising
Expenditure by Category
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122
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Use of Promotions &
Dealer Incentives
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123
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Trade Show and Art Marts
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124
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8 Typical Art Publisher Profile
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125
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Typical Art Company Total
Sales, 2002 & 2000
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125
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Company Sales Trends,
1999-2003 and Beyond
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126
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Art Company Sales by
Product Category and Type of Art Company
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127
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Art Company Sales through
Various Distribution Channels by Type of Art Company
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128
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Fastest Growing Channels of
Distribution for Art Companies
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129
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Art Company Sponsorship of
Internet/WWW Site & Selling Through E-Commerce Vendors
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130
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Features of Art Company
Internet/WWW Site
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131
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Number of Retail Accounts
to Which Companies Sell
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132
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How Companies Sell to
Retailers
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133
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Art Company Owned
Manufacturing Facility, Products Made in USA and Exports
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134
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Number of Years in Art
Business
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135
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Number of Company Employees
& Trends in Employment
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136
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9 Profiles of Companies Active in the Art Industry
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137
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1451 International, Ltd.
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138
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Albecca/Larson-Juhl
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139
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Applejack Art Partners
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140
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Artistic Wood Carvings
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141
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Aljon International
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142
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Ambar Art
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143
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Art in Motion
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144
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Axelle Fine Arts
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145
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Bentley Publishing Group
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146
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Blakeway Worldwide
Panoramas
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147
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Blue Ridge Mouldings &
Frames
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148
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Paul Brent Studio Editions
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149
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Joan Cawley Gallery
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150
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Chalk & Vermilion Fine
Arts
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151
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Gango Editions
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152
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Graphique de France
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153
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The Greenwich Workshop
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154
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Hadley House
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156
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Harvest Productions
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157
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Home Interiors & Gifts
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158
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Hogue Publishing
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159
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Image Creations of Florida.
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160
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Image Conscious
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161
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InLine Ovals
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162
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Interiors, Inc.
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163
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iPhotoArt
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164
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Jewish Art Network
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165
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The Lang Companies
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166
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Bruce McGaw Graphics
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167
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L:ieberman’s Gallery
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168
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Media Arts Group
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169
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Mill Pond Press
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172
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Moss Galleries
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173
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Museum Editions
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174
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New York Graphic Society
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175
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Newell Rubbermaid
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176
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Penny Lane Publishing
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180
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Pinnacle Frames, formerly
Tandycrafts, Inc.
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181
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Portal Publications
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182
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John Szoke Editions
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183
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Tripar International
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184
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Glynda Turley Prints
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185
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Syratech
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186
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Uniek
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191
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Walt Disney Art Classics
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192
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Wild Apple Graphics
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193
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Wild Wings
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194
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Winn Devon Art Group
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195
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10 About Art Industry Trends
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196
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Outlook on Art Company
Sales Prospect over Next Two Year
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196
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Company View of Art
Industry Management Challenges
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198
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Major Trends and Strategic
Implications Impacting Art Market Now and in the Future
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199
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Trend #1: Art Market Is
Diverging with Trend Toward Mass, While Others Want More Class
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200
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Trend #2: Home Decorating
Is Only Half the Story in Why people Buy Art
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203
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Trend #3: Internet
Continues to Grow in Importance in the Art Market
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205
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Trend #4: Changing
Technologies and Mediums Must Be Embraced
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206
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Trend #5: Think Outside the
Home Box: Opportunities in the
Commercial Art Market
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207
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Trend #6: Channels of
Distribution Are Shifting and Marketers Must Respond
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208
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