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Fourth of July Is Top The
“Fourth” is the fifth most important holiday for decorating Stevens, PA June 25, 2004 — Christmas
may be tops in all-around home decorating, but when it comes to outdoor
displays alone, the Fourth of July is the most important decorating holiday,
according to a new study about holiday and seasonal decorating from Unity
Marketing. (www.unitymarketing.com) Out of the $14.1 billion spent on seasonal
and party decorations in 2003, consumer spending on the Fourth of July
accounted for $640 million in total sales. “This year we expect about 40 percent of
American households to show their patriotic spirit on the Fourth of July.
While the focus of their decorating will be outside, just over 10
percent of the Fourth of July decorators also show their colors inside the
home as well,” says Pam Danziger, president of Unity Marketing and author of
Why People Buy Things They Don’t Need. Decorating
gets people in the mood to celebrate Decorating one’s
home for the holiday or season stimulates a mood of celebration.
Nearly three-fourths of the 1,000 active seasonal decorators surveyed
agree with the statement, “Decorating my home gets me in the mood for
celebrating and having fun.” “Decorating our homes for a holiday
gives us an emotional boost. That is why more and more people are taking time
out of their busy schedules to hang flags and banners, string lights and make
centerpieces to get them into the mood for a party,” Danziger explains. Purchases
of new decorations for the Fourth predicted to go up In the Unity survey
some 18 percent said they purchased new decorations for last year’s Fourth
of July celebrations, while 24 percent indicated they were very or somewhat
likely to buy new decorations this year. When
they shop, they are most likely to look for flags and banners, as well as
ribbons and bows and outdoor lights to add to the festive mood.
They turn first to discount department stores for their holiday
decorations purchases. Unity Marketing’s new study, Holiday
Decorating Report, 2004: The Who,
What, Where, How Much, and Why of A special ‘future vision’ section
profiles Christmas 2004 decorations buying plans.
Did you know that about 10% of decorations buyers are already shopping
for new holiday decorations? Or
that traditional Christmas red and green will be the ‘hot’ new/old color
for this year’s holiday celebrations? For more information about the study, follow this link, or visit Unity Marketing Online. About
Unity Marketing For media, Unity Marketing can make
tables, charts and graphs available about consumer holiday decorating and
spending upon request. Contact:
Pam Danziger, 717-336-1600 |
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© Copyright 2003 by Unity Marketing. All rights reserved. |