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Luxury Candles Are Ideal Gift for Mother's Day 2005
Mother's Day is the second most important gift holiday andluxury candles are this year's favored gift choice
Stevens,PA April 20, 2005 - Second only to Christmas, Mother's Day isthe most gifted holiday throughout the year. This year it will becelebrated on Sunday May 8. About three-fourths of those who buy andgive gifts throughout the year, not just at Christmas, will purchaseon average two Mother's Day remembrances and spend just under $100making their gift purchases. These statistics are from the lateststudy of gift giving and shopping behavior from Unity Marketing.
The top three most popular gifts are also perfectly suited to Mother'sDay gifting. Flowers, plants and garden accessories are number one,while candles and home fragrances are the second most popular giftingchoice. The third most popular gift selections is jewelry and watches.
"Candles and other home fragrance items including diffusers,electric plug-ins, sprays and potpourris, are one of those gift itemsthat are appreciated by all. This also is a category where the productselection options are exploding with perfect gifts to fit every budget,every mood, every scenting preference," says Pam Danziger, presidentof Unity Marketing and author of Let Them Eat Cake: Marketing Luxuryto the Masses - as well as the Classes.
Latest trend in candles - Go luxury!
This year the candle marketers have been introducing new lines ofluxury candles that offer superior fragrance along with more stylishpackaging. "If you are looking for a Mother's Day gift that issure to be appreciated, luxury candles from such marketers as Crabtree& Evelyn, sold in their own stores as well in department stores;Laura Mercier, a luxury cosmetics brand that has launched into candlesand sold at Nordstroms and Bergdorf Goodmans; or Diptyque offeredby Neiman Marcus, are brands noted for greatly enhanced fragrancingEven popularly-priced Yankee Candle is moving into the luxury realmwith a new line called YC that features more stylish Asian designsand exotic fragrances," Danziger concludes.
Unity Marketing offers market research studies on both the giftingand home fragrance candle markets for marketers and retailers thatwant to need to understand the consumer market better to maximizetheir marketing opportunities. Unity Marketing's Gifting Report:The Who, What, Where, How Much and Why of Gift Giving & Shopping,presents an experiential research perspective of the gifting market.Combining qualitative and quantitative research, it reveals gift givingincidence and spending throughout the year, including seven majorgifting holidays and 12 gifting occasions (e.g. birthdays, anniversary,wedding, friendship, etc.).
The Home Fragrance and Candle Report 2005 was just publishedand based upon research among recent home fragrance consumers. Thisreport focuses on market opportunities available to candle and homefragrance manufacturers and retailers to help them deliver productsand services that satisfy the consumers' craving to fragrance theirhomes. Visit Unity Marketing'swebsite for more information on studies.
About Pam Danziger and Unity Marketing
PamelaN. Danziger is a nationally recognized expert in consumer insightsfor luxury marketers, whether they sell luxuries to the masses orthe 'classes.' She is president of Unity Marketing, a marketing consultingfirm she founded in 1992 to unite marketers with their target marketsthrough consumer insights. She taps consumer psychology to adviseclients such as Lenox, Cartier, Herend, Spring Air, Sears, The WorldGold Council, The Conference Board and American Express.
Her latest book, Let Them Eat Cake: Marketing Luxury to the Masses- as well as the Classes, (Dearborn Trade Publishing, $27, hardcover)was published in January 2005. She also authored Why People BuyThings They Don't Need: Understanding and Predicting Consumer Behavior(Chicago: Dearborn Trade Publishing, 2004).
She has appeared on CNN's In the Money, CNN International, NBC's TodayShow, CNBC, CBS News Sunday Morning, Fox News' Your World with NeilCavuto, ABC News Now, NPR's Marketplace and is frequently called uponby the Wall Street Journal, New York Times, American Demographics,Women's Wear Daily, Forbes, USA Today, Associated Press, Los AngelesTimes, Chicago Tribune for insight
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