Why People Buy ^TM Gifts: Drives, Motivations, Purchasing Patterns & Trends
With 96% of American consumers purchasing a giftware item in the past year, this important study examines in detail the giftware consumer and is based upon a telephone survey to a representative sample of American consumers. It analyzes gift-consumer demographics and their buying behavior, including shopping, purchasing and spending levels, where purchases are made and what items are bought. Included in the new report are profiles of five distinct segments of the gift market that are characterized by different attitudes and motivations behind gift-giving, gift shopping and home decorating. 2000 (55+pages)
Regular price $995; Web site discount $500