WHY PEOPLE BUY COLLECTIBLES - Analysis of Collector Behavior and Their Drives and Motivations to Collect, 2002
Based upon a comprehensive survey of nearly 2,000 representatively sampled U.S. households, this study examines in detail the consumer market for collectibles, what types of items they collect, their shopping and spending behavior and their expectations of future spending. Psychographic profiles of the five different segments in the collector market provide a deeper understanding of the desires and motivations that drive collectors to collect. Demographic information was also captured. Finally 14 key consumer trends that are shaping the collector market of the future are identified. 2002 (115+ pages)
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