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1 Introduction &
Study Methodology
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2
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2 Gift and Decorative
Accents Competes Within Broad Range of Markets
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5
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Gift and Decorative Accents Market Overview
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6
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Gift and Decorative Accents Market Sales by Product Category
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7
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Gift and Decorative Accents Product Category Definitions &
Scope
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9
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Product Category Sales & Growth — Home Decoratives
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10
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Product Category Sales & Growth— Stationery & Paper
Products
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14
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Product Category Sales & Growth— General Gifts
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17
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Product Category Sales & Growth— Collectibles
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19
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Product Category Sales & Growth— Seasonal Decorations
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22
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Gift and Decorative Accents Sales by Distribution Channel
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25
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Gift and Decorative Accents Projected Sales, 2010-1998
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29
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3 About the Consumer
Market for Gifts & Decorative Accents — What People Buy
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30
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Trends in Consumer Purchase Incidence
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31
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What People Buy — Greeting Cards & Personal Stationery
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34
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Where Consumers Buy Stationery Products
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35
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Average Spending on Stationery Products
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37
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What People Buy — Candles
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38
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Where Consumers Buy Candles
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39
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Where Consumers Buy Candles—Demographic Variables
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40
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Amount Spent on Candles in the Past Year
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41
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What People Buy — Christmas & Seasonal Decor
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42
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Where Consumers Buy Christmas & Seasonal Decorations
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43
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Average Spending on Christmas & Seasonal Decorations
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44
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What People Buy — Flowers, Seeds, Shrubs and Trees for Outdoor
Landscaping
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45
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Where Consumers Buy Flowers, Seeds, Shrubs and Trees for
Outdoor Landscaping
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46
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Average Spending on Flowers, Seeds, Shrubs and Trees for
Outdoor Landscaping
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47
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What People Buy — Kitchenware & Housewares Accessories
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48
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Where Consumers Buy Kitchenware & Housewares Accessories
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49
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Average Spending on Kitchenware & Housewares Accessories
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50
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What People Buy — Home Textiles, including Rugs, Throws,
Pillows, Table Linens, etc.
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51
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Where Consumers Buy Home Textiles, including Rugs, Throws,
Pillows, Table Linens, etc.
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52
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Average Spending on Home Textiles, including Rugs, Throws,
Pillows, Table Linens, etc.
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53
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What People Buy —Aromatherapy and/or Scented Household Products,
such as Potpourri, steamers, Sprays, etc.
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54
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Where Consumers Buy Aromatherapy and/or Scented Household
Products, such as Potpourri, steamers, Sprays, etc..
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55
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Average Spending on Aromatherapy and/or Scented Household
Products, such as Potpourri, steamers, Sprays, etc.
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56
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What People Buy — Picture Frames
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57
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Where Consumers Buy Picture Frames
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58
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Average Spending on Picture Frames
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59
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What People Buy — Baskets, Boxes, Vases, Pots and Other
Decorative Holders
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60
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Where Consumers Buy Baskets, Boxes, Vases, Pots and Other
Decorative Holders
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61
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Average Spending on Baskets, Boxes, Vases, Pots and Other
Decorative Holders
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62
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What People Buy — Garden Equipment and Decorative Items for the
Garden and Patio
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63
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Where Consumers Buy Garden Equipment and Decorative Items for
the Garden and Patio
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64
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Average Spending on Garden Equipment and Decorative Items for
the Garden and Patio
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65
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What People Buy — Art, Prints, Pictures
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66
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Where Consumers Buy Art, Prints, Pictures
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67
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Spending on Art & Other Wall Decor in Past Year
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69
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What People Buy — Furniture & Occasional Furniture
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70
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Where Consumers Buy Furniture & Occasional Furniture
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71
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Average Spending on Furniture & Occasional Furniture
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72
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What People Buy — Florals & Greenery for Indoor Use
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73
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Where Consumers Buy Florals & Greenery for Indoor Use
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74
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Average Spending on Florals & Greenery for Indoor Use
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75
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What People Buy — Wall Decor
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76
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What People Buy — Window Coverings, Blinds, Curtains and Other
Window Coverings
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77
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Where Consumers Buy Window Coverings, Blinds, Curtains and
Other Window Coverings
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78
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Average Spending on Window Coverings, Blinds, Curtains and
Other Window Coverings
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79
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What People Buy — Collectibles
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80
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Where Consumers Buy Collectibles
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81
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Average Spending on Collectibles
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82
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What People Buy — Lamps and Accent Lighting
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83
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Where Consumers Buy Lamps and Accent Lighting
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84
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Average Spending on Lamps and Accent Lighting
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85
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What People Buy — Figurines & Sculpture
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86
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Where Consumers Buy Figurines & Sculpture
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87
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Average Spending on Figurines & Sculpture
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88
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What People Buy — Tabletop China, Crystal, Silver and Other
Dinnerware
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89
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Where Consumers Buy Tabletop China, Crystal, Silver and Other
Dinnerware
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90
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Average Spending on Tabletop China, Crystal, Silver and Other
Dinnerware
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91
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New Gifting Research Project: Research Objectives
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92
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New Gifting Research Project: Research Methodology
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94
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New Gifting Research Project: Summary of Major Findings
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95
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4 About the Retail
Market for Gifts & Decorative Accents
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99
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Potential Retail Outlets for Gifts & Decorative Accents
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99
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Number of Gift, Home Furnishing & Collectible Stores by
State
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100
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Major Findings of Gift Retailers Survey
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102
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Profiles of Leading Retailers in the Gift & Decorative
Accents Industry
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105
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1-800-FLOWERS.com
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106
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A.C. Moore Arts & Crafts, Inc.
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110
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Bath & Body Works/Limited Brands
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113
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Bed, Bath & Beyond
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116
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Bombay Company
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119
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Cracker Barrel Old Country Store
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122
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eBay
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125
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Ethan Allen Interiors
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128
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Federated Department Stores
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131
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Garden Ridge Corporation
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133
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GoCollect
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134
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Hallmark Cards
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135
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Hobby Lobby Stores, Inc.
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136
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Home Interiors & Gifts, Inc.
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137
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Hometown Threads
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138
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Ikea International
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139
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JC Penney Company
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140
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Kirkland’s
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144
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Kmart
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147
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Kohl’s
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149
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Lillian Vernon
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152
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Linens ‘n Things
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155
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Michael’s Stores
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158
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Papyrus
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161
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Pier 1 Imports
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162
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RedEnvelope
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165
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Restoration Hardware
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167
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Sears, Roebuck and Co.
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170
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Target Corporation
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173
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Things Remembered/Cole National
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176
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Tiffany & Co.
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178
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Tuesday Morning
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181
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Urban Outfitters/Anthropologie
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184
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Wal-Mart Stores
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187
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Williams-Sonoma
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190
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5 About Gift and
Decorative Accents Products
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193
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Products Manufactured by Gift Companies
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193
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Decorative Accents Manufactured
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194
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General Gifts & Novelties Manufactured
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195
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Collectibles Manufactured
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196
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Seasonal Decorations Manufactured
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197
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Stationery & Paper Products Manufactured
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198
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Other Products Manufactured
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199
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How Companies Position Products
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200
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Total Number of Products Offered
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201
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New Products Introduced
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202
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Sales Attributed to Artist Licensed Products, Limited Editions
& Character or Property Licenses
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203
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6 About Product Pricing
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204
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Retail Price Ranges by Category, General Gifts
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204
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General Gifts Pricing Trends, 2001-2002
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205
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Retail Price Ranges by Category, Decorative Accents
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206
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Decorative Accents Pricing Trends, 2001-2002
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207
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Retail Price Ranges by Category, Collectibles
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208
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Collectibles Pricing Trends, 2001-2002
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209
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Retail Price Ranges by Category, Seasonal Decorations
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210
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Seasonal Decorations Pricing Trends, 2001-2002
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211
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Retail Price Ranges by Category, Stationery & Paper
Products
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212
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Stationery & Paper Products Pricing Trends, 2001-2002
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213
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Manufacturer Markups to Wholesale Prices
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214
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7 About Gift Company
Advertising and Promotion
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215
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Ad Expenditures
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215
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Trends in Advertising & Promotional Spending
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216
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Company Advertising Expenditure by Category
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217
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Use of Promotions & Dealer Incentives
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218
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Gift Marts and Consumer Shows
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219
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Percentage of Total Business Written or Sold at Trade Shows
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220
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8 About Typical Gift
and Home Accents Company—Company Description
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221
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Typical Gift and Home Accents Company Profile—Total Sales,
2001-2002
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222
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Company Sales Trends, 2001-2002
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223
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Sales through Various Distribution Channels, 2001-2002
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224
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Typical Company Sales in Product Categories, 2002
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225
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Company Use of the Internet
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226
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Number of Retail Accounts Selling Gifts & Decorative
Accents
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227
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Minimum Opening Order for Retail Account
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228
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Methods of Selling to Retailers
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229
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Number of Independent Sales Rep Organizations or Groups in Use
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230
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Company Owned Manufacturing Facility
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231
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Imports & Exports of Gifts & Decorative Arts
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232
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Leading Export Markets
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233
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Number of Years in Business
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234
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Number of Company Employees & Trends in Employment
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235
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9 Profiles of Leading
Companies in the Gift & Home Accents Industry
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236
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American Greetings Corporation
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237
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Avon
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241
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Blyth Industries
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244
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Boyd’s Collection Ltd.
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247
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Brown-Forman/Lenox
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250
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Department 56
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252
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Enesco
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255
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Lancaster Colony Corporation
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258
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Lladro
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261
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Martha Stewart Living Omnimedia
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262
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Media Arts Group
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264
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Middleton Doll Company/Bando McGlocklin
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267
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Oneida
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270
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Russ Berrie and Company
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273
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Syratech
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275
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Vermont Teddy Bear
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280
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Waterford Wedgwood
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284
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Yankee Candle Company
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287
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10 About Trends in the
Gift & Home Accents Industry
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290
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Company View of Significant Positive and Negative Trends
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290
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Trends Impacting the Gift and Home Accents Industry Now and in
the Future
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291
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Trend #1: Polarization and Divergence in Consumer Market at the
Luxury End and the Low Price Range
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292
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Trend #2: Connecting Becomes Next Dominant Cultural Trend, as
Age of Cocooning Ends
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294
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Trend #3: End to Household Clutter Takes Hold as Consumers
Become More Discriminating About Things They Buy
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297
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Trend #4: Holiday Decorating on the Rise as Consumers Connect
with the Past, Present and into the Future
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298
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Trend #5: Dustibles: The New Stigma of Collectibles
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300
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Trend #6: Consumers’ Shopping Patterns Are Changing, so
Giftware Distribution Must Change Too
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302
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Trend #7: Consumers Will Crave Reality in the Home, Causing a Shift
from Things to Experience
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304
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Appendix A: About Gift & Decorative Accents Retailers—Types
of Stores that Sell Gifts & Decorative Accents
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306
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Products Sold by Gift and Home Retailers
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307
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Home Decorative Accents Sold by Gift and Home Retailers
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308
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General Gifts Sold by Gift Retailers
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309
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Seasonal Decorations Sold by Gift Retailers
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310
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Collectibles Sold by Gift Retailers
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311
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Stationery Sold by Gift Retailers
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312
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Total Business Sales, Gift Retailers and Home Retailers
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313
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Sales Trends, Percent Change 2001-2000 and Projected 2002
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314
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Distribution of Store Sales by Quarter
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315
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Years in Operation
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316
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Number of Store Locations
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317
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Total Square Footage & Sales per Square Foot
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318
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Number of Store Employees
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319
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Total Operating Hours per Week for Stores
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320
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Retail Store Location
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321
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Typical Retail Customers, Male vs. Female
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322
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Typical Retail Customers, Adult vs. Child
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323
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Typical Retail Customers, Locals vs. Tourists
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324
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Inventory/Sales Ratio and Inventory Levels
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325
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Number of Product Lines Carried
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326
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Budget Invested in Advertising and Promotion
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327
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Trends in Advertising and Promotional Spending
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328
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Retailer Promotional Activities
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329
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How Retailers Market Their Stores
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330
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Internet and E-Commerce Use Among Retailers
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331
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Use of Internet for Ordering & Buying Product
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332
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Sources of Product Information
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333
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Trade Shows as Top Source for Product Information
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334
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