Future Vision: Jewelry Market
Future vision - it's what every CEO needs for his or her business. CEOs need to see "over the horizon" to anticipate how the marketplace will change in the future, so that they can plan and implement strategies today in anticipation of the shifts in the market. This future vision report is prepared for the business CEO who needs insight into the future of the jewelry market. It includes a summary of key findings from Unity Marketing's Jewelry Report, 2002: The Market, The Competitors, The Future Trends and interprets the key marketing implications for the trends and research findings. The goal of this report is to provide actionable recommendations for jewelry CEO's, both product marketers and retailers, so that they can get out in front of the market and be ready when the consumers get there.
(15 pages) $495
Table of Contents
About Sales & Growth
About Channels of Distribution
Strategic Implications: Look Beyond Traditional Channels of
Distribution
About Product Sales
About Jewelry Consumers
Where They Shop For Jewelry
Strategic Implications: Sell to Emotions of the Target Market
About Gift vs. Self-Purchase of Jewelry
Strategic Implications: Self-Purchasing Women Are the Big Opportunity
About the Retail Market for Jewelry
Strategic Implications: Word-of-mouth Is Entirely Too Powerful to Leave
to Chance
About Jewelry Marketers
Strategic Implications: Building a Brand Is Critical for the Future
About Jewelry Marketers Products & Pricing
Strategic Implications: Jewelry Marketers Must Offer Greater and
GreaterValue for the Price.
Key Demographic Trend for the Future of the Jewelry Market: Future Wedding
Boom
Strategic Implications: Understand the Hearts, Desires, Needs of the
NewMillennial Consumers
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Major Findings
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