Luxury Tracking for Publishers
Publishers can tap into the power of Unity Marketing's Luxury Tracking
service through a special publishers' program. Designed around the needs
of publishers that serve luxury advertisers, the Luxury Tracking service
offers publishers insight into what luxury consumers are buying, where
they are buying luxuries and how much they spend. Every quarter publishers
receive a report summarizing luxury consumers' purchase activity in
the previous quarter, along with the luxury brands they bought and the
luxury publications they read. While this report is not suited to distribution
to publishers' advertising clients, they will receive a distribution
copy of the Luxury Business newsletter six times per year which summarizes
major research-based findings on the luxury market in order to keep
them informed about major trends in the luxury consumer market.
Publishers who subscribe to the Luxury Tracking service can add key
product categories to the survey and 10-to-12 major luxury brands. They
can also submit both their major publications and key competitors' titles
to the magazine readership portion of the tracking survey. A one-year
subscription is $10,000 and includes:
- Quarterly
Luxury Tracking Report
-
Distribution copies of six-issues Luxury Business newsletter
-
Luxury Market Report, 2005 - Who Buys Luxury, What They Buy, Why
They Buy
Year-end summary of luxury consumer purchases and spending, covering
trend years 2002-2004 consumer purchases, as well as the upcoming
Luxury Market Report 2006 which will summarize the 2005 sales year.
-
Access to Unity Marketing's affluent consumer survey panel
Subscribers can access this affluent consumer survey panel for customized
market research projects. Costs to be calculated separately.
For
more information contact Unity Marketing at 717-336-1600
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