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1 Rationale for the
Study
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2
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Study Methodology
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2
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2 Total Vehicle Toy
Industry: Vehicles & Accessories
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3
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Vehicle Toy Sales, 2000-1998
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4
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Vehicle Toy Sales, by Distribution Channel, 2000-1998
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5
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Total Die-Cast Industry — 2000 -1998
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6
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Total Die-Cast Industry — Play vs. Collectible, 2000-1998
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7
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Total Die-Cast Industry Growth Projections, 1998-2005
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8
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3 About Population
Trends & Impact on the Toy Market
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9
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Household Projections in Millions
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9
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About Die-Cast Consumers — Die-Cast Purchase Incidence
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10
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Demographic Profile of Households that Bought Die-Cast Cars or
Models
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11
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Demographic Profile of Purchasers that Bought Die-Cast Cars or
Models
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12
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Buying a Die-Cast Car or Model as a Gift is #1 Reason for
Die-Cast Purchase
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13
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Amount Spent on Last Die-Cast Car or Model Bought
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14
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Spending on Last Gift Die-Cast Car or Model Bought —
Distribution of Spending
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15
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Spending on Last Collectible Die-Cast Car or Model Bought —
Distribution of Spending
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16
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Spending on Last Play Die-Cast Bought — Distribution of
Spending
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17
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Number of Die-Cast Cars or Models Bought
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18
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Number of Gift Die-Cast Cars Bought
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19
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Number of Collectible Die-Cast Bought
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20
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Number of Play Die-Cast Bought
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21
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Most Die-Cast or Models Purchased as a Gift Are Intended for
Play
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22
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Where Play and Collectible Die-Cast Cars and Models Are
Purchased
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23
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Trends in Gift Die-Cast Purchasing to Stay Strong
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24
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Trends in Collectible Die-Cast Purchases Poised to Increase
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25
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Trends in Play Die-Cast Purchases to Hold Steady
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26
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Die-Cast Cars and Models Purchase Summary
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27
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4 About the Retail Market
for Die-Cast—Dynamics of the Retail Channel
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28
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Potential Retail Outlets by Store Type, 1998-2002
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28
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Geographic Distribution of Toy Stores — Top Ten States
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29
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Number of Toy Stores by State, Top 25 States
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30
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Types of Stores that Sell Die-Cast
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32
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Types of Toys Sold in Stores That Sell Die-Cast
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33
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Types of Vehicles Sold
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34
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Top Brands of Vehicles Sold
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35
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Total Retail Store Sales
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36
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Percentage of Retail Sales from Toys
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37
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Percentage Change in Sales, 2000 vs. 1999
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38
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Quarterly Sales Breakdown
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39
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Percentage of Toy Sales for Collecting vs. Play
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40
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Percentage of Retail Sales by Toy Category
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41
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Toy Retail Sales Trends, 2001 vs. 2000
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42
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Status of Toy Inventory
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43
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Years in Retail Business
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44
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Number of Store Locations
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45
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Total Square Footage of Primary Store
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46
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Number of Store Employees
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47
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Total Operating Hours per Week
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48
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Number of Days per Week Store is Open
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49
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Where Stores Are Located
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50
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Typical Store Customers, Male vs. Female
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51
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Typical Store Customers, Adult vs. Child
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52
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Retailers’ Budget Invested in Advertising & Promotion
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53
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Percentage Change in Retailers’ Advertising & Promotion
Spending, 2000 vs. 1999
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54
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Trends in Advertising Spending, 2001 vs. 2000
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55
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How Retailers Market Their Stores in Past 12 Months
|
56
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Retailers’ Use of World Wide Web to Support Business
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57
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Retailers’ Reasons for Internet/WWW Use, 2001
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58
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Retailers’ Use of E-Commerce
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59
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Expectations of Ordering Products Online
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60
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Trade Show Attendance, 2000 vs. 2001 YTD
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61
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Total Buying at Trade Shows
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62
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Expectations of Trade Show Attendance Next Year
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63
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Leading Toy Retailers
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64
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eBay.
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65
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Franklin Mint
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69
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GoCollect.com
|
70
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K-B Toys
|
73
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The Right Start, Inc.
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74
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Shop at Home, Inc.
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77
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Toys “R” Us, Inc.
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80
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Zany Brainy
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83
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5 Leading Die-Cast
Manufacturers
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86
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Action Performance
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87
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Baseline Sports
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90
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Bburago
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91
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Claytown Collection
|
92
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Code 3 Collectibles
|
93
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Danbury Mint
|
94
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Diamond Comic Distributors
|
95
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Fairfield Mint
|
96
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Fleer Collectibles
|
97
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Franklin Mint
|
98
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Funline Merchandise Company
|
99
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Hasbro
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100
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Jakks Pacific
|
104
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K-LINE Electric Trains
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107
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Jade Express
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108
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Maisto
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109
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Majorette
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110
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Mattel
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111
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Motor City Classics
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112
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New-Ray Toys
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113
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Playing Mantis
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114
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Racing Champions
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117
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Replica Trucks
|
118
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Revell/Monogram
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119
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Rocket USA
|
120
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Sailing U.S. International Corporation
|
121
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SpecCast
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122
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Spinner Toys & Gifts
|
126
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Tootsietoy
|
127
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Toy Wonders
|
128
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Vitesse Group
|
129
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Winross
|
130
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Zindart
|
131
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6 Trends Impacting the Die-Cast Market of the Future
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134
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Trend #1—Youth Demographic Trends Point to Strong Growth after
2010
|
135
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Trend #2—Collectibles are Toys for Adults
|
136
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Trend #3—Baby Boomers Will Be the Most Affluent and Indulgent
Grandparent Generation
|
138
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Trend #4—Demand for Back-to-Basic Toys Will Grow
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139
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Trend #5—Coming Retail Crisis Caused by Overbuilding
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140
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Trend #6—Brands Will Become More Significant
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141
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Trend #7—Differing Sales Distribution for the Collectible and
Play Markets
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142
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