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1 Rationale for the Study
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2
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Study Methodology
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2
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2 Total Doll Industry:
Dolls & Accessories
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3
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Consumer Doll Sales,
1998-2000
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3
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Doll Sales: Play vs. Collectible, 1998-2000
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4
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Collectible Doll Market
Segments—Vinyl & Porcelain
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5
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Sales by Channel of
Distribution, 2000-1998
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6
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Doll Growth Projections,
1998-2005
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7
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3 About Population Trends & Impact on the Toy Market
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8
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Household Projections in
Millions
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8
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About Doll Consumers — Doll
Purchase Incidence
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9
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Demographic Profile of
Households that Bought Dolls
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10
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Demographic Profile of
Purchasers that Bought Dolls
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11
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Buying a Doll as a Gift is
#1 Reason for Doll Purchase
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12
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Average Amount Spent on
Last Doll Bought
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13
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Spending on Last Gift Doll
Bought — Distribution of Spending
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14
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Spending on Last Play Doll
Bought — Distribution of Spending
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15
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Spending on Last
Collectible Doll Bought — Distribution of Spending
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16
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Average Number of Dolls
Bought
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17
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Average Number of Gift
Dolls Bought
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18
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Average Number of Play
Dolls Bought
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19
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Average Number of
Collectible Dolls Bought
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20
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Most Dolls Purchased as a
Gift Are Intended for Play
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21
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Type of Play Dolls
Purchased
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22
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Type of Collectible Dolls
Bought — Material of Composition
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23
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Where Play and Collectible
Dolls Are Purchased
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24
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Trends in Gift Doll
Purchasing to Stay Strong
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25
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Trends in Play Doll
Purchases to Hold Steady
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26
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Trends in Collectible Doll
Purchases to Remain Healthy
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27
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Doll Purchase Summary
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28
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4 About the Retail Market for Dolls—Dynamics of the Retail
Channel
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29
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Potential Retail Outlets by
Store Type, 1998-2002
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29
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Geographic Distribution of
Doll & Toy Stores — Top Ten States
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30
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Number of Doll & Toy Stores by State, Top 25 States
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31
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Types of Stores that Sell
Dolls
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33
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Types of Toys Sold in
Stores That Sell Dolls
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34
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Types of Dolls Sold
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35
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Top Brands of Dolls Sold
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36
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Total Retail Store Sales
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37
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Percentage of Retail Sales
from Toys
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38
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Percentage Change in Sales,
2000 vs. 1999
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39
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Quarterly Sales Breakdown
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40
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Percentage of Toy Sales for
Collecting vs. Play
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41
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Percentage of Retail Sales
by Toy Category
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42
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Doll Retail Sales Trends,
2001 vs. 2000
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43
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Status of Toy Inventory
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44
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Years in Retail Business
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45
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Number of Store Locations
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46
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Total Square Footage of
Primary Store
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47
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Number of Store Employees
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48
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Total Operating Hours per
Week
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49
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Number of Days per Week
Store is Open
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50
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Where Stores Are Located
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51
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Typical Store Customers,
Male vs. Female
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52
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Typical Store Customers,
Adult vs. Child
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53
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Retailers’ Budget Invested
in Advertising & Promotion
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54
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Percentage Change in
Retailers’ Advertising & Promotion Spending, 2000 vs. 1999
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55
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Trends in Advertising
Spending, 2001 vs. 2000
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56
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How Retailers Market Their
Stores in Past 12 Months
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57
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Retailers’ Use of World
Wide Web to Support Business
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58
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Retailers’ Reasons for
Internet/WWW Use, 2001
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59
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Retailers’ Use of
E-Commerce
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60
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Expectations of Ordering
Products Online
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61
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Trade Show Attendance, 2000
vs. 2001 YTD
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62
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Total Buying at Trade Shows
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63
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Expectations of Trade Show
Attendance Next Year
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64
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Leading Toy Retailers
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65
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eBay.
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66
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Franklin Mint
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70
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GoCollect.com
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71
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K-B Toys
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74
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The Right Start, Inc.
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75
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Shop at Home, Inc.
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78
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Toys “R” Us, Inc.
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81
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Zany Brainy
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84
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5 Leading Doll Manufacturers
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87
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Boyd’s Collection Ltd.
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88
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Hasbro
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91
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LL Knickerbocker
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95
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Middleton Doll
Company/Bando McGlocklin
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98
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Mattel
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101
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Private Company Profiles
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105
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Alexander Doll Company
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106
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American Girl
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107
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Annalee Mobilitee
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108
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Annette Himstedt
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109
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Ashton-Drake
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110
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B & J Company (Jan
Hagara Dolls)
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111
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The Collectables
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112
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Collectible Concepts
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113
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Daddy’s Long Legs/KVK Inc.
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114
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Danbury Mint (MBI Inc.)
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115
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Dolls by Jerri
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116
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Dolls by Pauline (Pauline
Collectibles)
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117
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Effanbee Dolls
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118
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Family Company
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119
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Franklin Mint Dolls
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120
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Goetz
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121
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Goldberger Doll
Manufacturing Company
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122
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Heidi Ott
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123
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Jan McLean Originals
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124
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Johannes Zook Originals
(Secrist Toys)
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125
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Kathe Kruse Doll Company
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126
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Kish & Company
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127
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Kingstate
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128
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Ladie & Friends (Lizzie
High)
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129
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Lawton Doll
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130
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Lexington Hall (Wimbledon
Dolls)
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131
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Lloyd Middleton Dolls
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132
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Marian LLC
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133
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My Twinnn
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134
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Paradise Galleries
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135
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Play Along Toys
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136
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Playmates Toys
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137
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Precious Moments
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138
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R. John Wright
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139
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Robert Tonner
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140
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Sandy USA
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141
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Seymour Mann
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142
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Susan Wakeen Dolls
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143
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Timeless Collections
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144
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Treffeisen
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145
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Turner Dolls
|
146
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Vogue Dolls/Ginny Dolls
|
147
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Walterhauser
Puppenmanufaktur
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148
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Zapf Creations
|
149
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6 Trends Impacting the Doll
Market of the Future
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151
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Trend #1—Dynamic Growth
Characterizes Today’s U.S. Doll Market, but Population Shifts Will Mark a
Coming Decline
|
152
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Trend #2—Gifting is Most
Important Reason Why Consumers Buy Dolls
|
153
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Trend #3—Totally Different
Sales Distribution Characterizes the Play & Collectible Doll Market
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154
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Trend #4—Minority Majority
Signals Growing Opportunity for Ethnic Dolls
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155
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Trend #5—American Parents,
and Grandparents Can’t Do Enough for Their Kids
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156
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Trend #6—Multi-Media
Marketingis Order of the Day for Dolls
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157
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Trend #7—Play Values Will
Take on New Immediacy
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158
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